How Wikipedia Turned PPC / Paid Search Into SEM
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Mar 7th, 2010 |
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How Wikipedia Turned PPC / Paid Search Into SEM
What’s search engine marketing? If you ask Wikipedia, it’s currently defined as the act of buying listings on search engines. That’s not how SEM started out being defined. It’s still not how I define it, though that might change. So how did it end up this way on Wikipedia?
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