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Home Page > Internet > SEO > SEO Copywriting – Increase Search Engine Ranking

SEO Copywriting – Increase Search Engine Ranking

Posted: Jul 29, 2008 |Comments: 0
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Effective SEO copywriting is the primary requisite to increase the search engine ranking of a website. An SEO copywriter aims mainly at two things, that is, how to increase search engine ranking and how to attract viewers towards the website. Among these two, search engine ranking is directly proportional to the number of viewers. As the ranking level of the website increases, the number of visitors to the site will also automatically increase. So priority has to be given for search engine ranking. In this process, the copywriter has an important role to play, and there are several procedures involved in the process of increasing search engine ranking.

If you want to optimize your website for high search engine ranking, the first step is to enrich the content with SEO key words and keyword phrases, taking care to avoid repetition. The process of selecting a keyword that suits most of the customers’ needs is an important element in SEO copywriting. If a company is attaining strong conversion rate and long term high ranking, the secret behind this is nothing but SEO copywriting.

A professional copywriter can make your website a top ranked one. This is done by optimizing the contents of the website with the most popular keywords. Search engine algorithms will measure the number of keywords in the content and if these are included appropriately, the website ranking will increase. The positioning of keywords in strategic positions such as page title, Meta keywords tag, page headers, and sub headings can capture the attention of the search engines.

There are several tips and tricks involved in SEO copywriting to help increase the search engine ranking of a particular website. Putting the keyword within the first 200 words of the content will increase the chance of high ranking. Header tags (H1, H2) will create logical headings within the document and more importance to each section of your website. Regular updating of the website at proper intervals is also necessary for good results.

The notion that just having a website with company details is enough for business is totally wrong. Business owners will have to realize the truth that not only website creation but also proper editing and updating of the contents with the help of a professional copywriters is an unavoidable factor in attracting clients towards the website.

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Bob Kruse -
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Contact Bob Kruse at Viral SEO Services for fast and affordable website content writing and search engine copywriting services. Our service spectrum also includes Article writing and Article submissions.

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HOW TO WRITE FUNNY RADIO COMMERCIALS

Posted by admin in Copywriting on May 30th, 2011 | 2 Comments

danoday.com Radio advertising expert Dan O’Day presents a quick lesson in radio copywriting, explaining how to write a funny radio commercial while creating effective radio advertising.
Video Rating: 3 / 5

How To Build Your List Your & Profits with Bob Bly Part 1

Posted by admin in Copywriting on May 28th, 2011 | 4 Comments

www.MLBFunshop.com http www.MasterListBuilder.com www.BuildYourList.com “How To Build Your List And Build Your Profits With The World’s Best-Kept Copywriting Secrets” with Bob Bly. BOB BLY is an independent copywriter and consultant with more than 20 years of experience in business-to-business, high-tech, industrial, and direct marketing. Bob has written copy for over 100 clients including Network Solutions, ITT Fluid Technology, Medical Economics, Intuit, Business & Legal Reports, and Brooklyn Union Gas. His awards include a Gold Echo from the Direct Marketing Association, an IMMY from the Information Industry Association, two Southstar Awards, an American Corporate Identity Award of Excellence, and the Standard of Excellence award from the Web Marketing Association. Bob is the author of more than 60 books including “The Complete Idiot’s Guide To Direct Marketing” (Alpha Books) and “The Copywriter’s Handbook” (Henry Holt & Co.). His articles have appeared in numerous publications such as DM News, Writer’s Digest, Amtrak Express, Cosmopolitan, Inside Direct Mail, and Bits & Pieces for Salespeople. Bob has presented marketing, sales, and writing seminars for such groups as the US Army, Independent Laboratory Distributors Association, American Institute of Chemical Engineers, and the American Marketing Association. He also taught business-to-business copywriting and technical writing at New York University. Bob writes sales letters, direct mail packages, ads, e-mail …

Seven Reasons Not To Hire A Copywriter

Posted by admin in Copywriting on May 26th, 2011 | No Comments

Seven Reasons Not To Hire A Copywriter

Seven Reasons Not To Hire A Copywriter

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Seven Reasons Not To Hire A Copywriter

By: Derryck Strachan
Posted: Sep 12, 2010

As a professional copywriter I’m going to let you in on a secret that will absolutely blow your mind and save you money instantly (although it could cost you in the mid to long-term).

Not every business needs a copywriter.

Here’s the honest truth, no word of a lie, no spin, no exaggeration, no pulling the wool over your eyes. Here are seven great reasons NOT to hire a copywriter.

1. You have a lot of time on your hands

Surely everyone has enough time in their day jobs to blog daily, update web content on a regular basis, submit articles, write weekly emails to customers, respond to customer tweets, update their company Facebook status, write and distribute press releases, keep brochures new and relevant, update product descriptions to make them more saleable, add new product pages, write guides and articles to make sure customers have the latest information, ensure web copy is optimised correctly and implement a daily news feed? You have loads of time so you won’t need the support of a professional copywriter.

2. You are already trained as a copywriter

You might be a copywriter or content editor within a business working full time producing their content. In that case you probably won’t need any additional help when things get hairy, and you’re probably already keeping up with best practice in content strategy and web copywriting so you probably won’t need any support with training.

No doubt your organisation has fully bought into the need for investment in original content and gives you enough time and resource to do all this yourself – you may even have a large team of experienced writers to use so that you never feel overburdened with the sheer volume of work you have to produce. And they’ve obviously supported you by providing you with some clear brand strategy and content guidelines for all your work.

3. You don’t have any budget for copywriting

Let’s face it, when budgets get squeezed there’s simply no point in investing in new content. After all, when finances are tight you just have to put up with your search rankings falling, getting less coverage through PR, sacrificing your blog followers, and not being competitive with companies that have chosen to carry on investing in content. You recognise the fact that, although good content is crucial to almost every aspect of online marketing, you’ll probably be able to make up for it by er… cold calling? Print advertising? Trade shows?

4. The words on your website, brochure etc simply don’t matter

Perhaps you have a business that doesn’t need powerful words to communicate with customers? It’s all done through images, hypnotic symbols in some kind of subliminal slide show. Maybe you only communicate through video or audio (and you happen to be an experienced scriptwriter so you don’t need help with the words). Search engines and social media don’t matter to you. You’re going to do everything through animated gifs and high quality photography. Your customers will need no written information, no call to action – they will just KNOW what to do through the power of your visuals.

5. Your tone of voice is soooo unique

Your tone of voice, your personal writing style is so unique to you that there is no way on earth that anyone else could do it. Because obviously even the biggest stars write all their own stuff online: the celebrities, the Internet entrepreneurs, the personal brand name bloggers – they all do it themselves. Even busy managing directors, chairmen and women, serial business owners – they all make time to do all the writing for their companies/websites because it’s about them isn’t it?

There’s no way they would consider using guest bloggers, ghostwriters or common or garden copywriters to create a detailed set of style guidelines and tone of voice samples and then take over the onerous task of creating great regular content on their behalf without anyone knowing the difference. Would they? Even when faced with the obvious cost savings of using someone cheaper than they are, these dedicated people carry on writing everything themselves.

6. You don’t want any more customers

This one’s easy. Your business has outgrown you – it’s generating way more money than you know what to do with and, quite frankly, you don’t want the hassle. Here’s my advice: no new product pages, no sales presenters, no brochures and no press releases. Sack your copywriter and stop anyone in your organisation from writing anything new. If you stop writing about your new products or services, there’s no way anyone is going to find out about them – hey presto! No new customers. Of course, you’ll want to make sure you keep your existing customers happy so you’ll need some communication with them, unless…

7. You want to start letting customers go

STOP COMMUNICATING WITH YOUR CUSTOMERS NOW! No emails, no tweets, no blogs and no articles. If your existing customers can’t find out what’s happening in your company, get interesting insight into your sector or communicate with you through social media then you’ll soon meet your objective of shrinking your company. Good luck!

Derryck Strachan – About the Author:

Derryck Strachan is the owner of Bigstar Content, an award-winning UK web content company that works with several leading UK search agencies, SMEs and large businesses across a range of sectors. Our services include web copywriting, articles, blogs, press releases and content consultancy. Visit http://www.bigstarcontent.co.uk now and find out how we can make your web copywriting more effective.

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Money From Home How To Find A Good Copywriter For Your Articles

Posted by admin in Copywriting on May 24th, 2011 | No Comments

Money From Home How To Find A Good Copywriter For Your Articles

Money From Home How To Find A Good Copywriter For Your Articles

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Money From Home How To Find A Good Copywriter For Your Articles

By: Jeffrey S. Dutt
Posted: Mar 10, 2009

There are many different job sites, chat rooms, and websites that many great writers and others frequent who are looking for freelance work. With the current economic downturn and literally everyone scraping around for work wherever they can, many individual home based business owners are faced with the problem of where and how to find a good copywriter for your articles?

The Basics: Home based business is nothing new but copywriting for the World Wide Web is something of a recent phenomenon. Many people are plucking their way to a steady paycheck by working for a number of different websites and such. So how do you make your site seem attractive enough to allure these copywriters away from whatever other task they’ve been doing to join you? While it may sound simple enough, getting the right copywriter for your articles can be more challenging than it looks.

Make Yourself Known: One of the first things you need to do to attract top talent is make yourself known to the world at large. If the best people are out of work and are looking for work but they don’t know who you are, then that’s a problem! However if you are doing an effective job advertising yourself and your business, then the copywriters should be knocking on your door, seeking you out to get the work for themselves!

Network: One other way you can find a good copywriter for your articles is by networking with copywriters whose work you admire. If you are trolling about the internet and you discover writing on a website that speaks to you, the text had to come from somewhere. Almost every website has “contact” information for the end creator or host or what have you. In this way it’s very easy for you to make your case known and see if you can get contact info for the copywriter. Every writer likes to believe that someone, somewhere is reading their work; networking with a website whose copy you admire can only endear yourself to the writer that much more.

Advertise: Most important is for you to know where the copywriters linger looking for work. This integrates both of the other categories in that you need to make yourself known and you need to seek out the good writers you’d like to be copywriters for your articles. Once you have done this you can make money from home and keep copywriters employed and happy and loving you because your work will remain quality and constant. Two things for the online copywriter which are illusive and strange and ethereal. However once you have endeared yourself to an online copywriter who is good with a regular paycheck and consistent work, they will seek you out on into the future. Learn Affiliate Marketing for Free! Sign Up Here for FREE at Duttmarketing.

Jeffrey S. Dutt – About the Author:

rel=”nofollow” onclick=”javascript:_gaq.push(['_trackPageview', '/outgoing/article_exit_link/811109']);” href=”www.Duttmarketing.com”>DuttmarketingThe Website offers several top paying affiliate programs. These programs also offer the best business building tools and education available on the internet. You can view his Blog here Affiliate Marketing

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SEO copywriters

Posted by admin in Copywriting on May 23rd, 2011 | No Comments

SEO copywriters

SEO copywriters

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