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Use Your Sixth Sense Part 2

Posted by admin in Copywriting on Aug 26th, 2011 | 7 Comments

After interviewing over 40 leaders in internet marketing and copywriting, Napoleon Hill’s “Think and Grow Rich,” is the one book that was credited the most in helping them achieve the correct wealth consciousness mindset. Napoleon said that Andrew Carnegie believed that if his secrets were taught in all public schools and colleges that it would so revolutionize the entire educational system that schooling time could be cut in half. For this reason I have chosen “Think and Grow Rich” as the primary training program for young people in my “In Search Of Heroes” program. I have converted the public domain copy into a super-learning format that appeals to both boys and girls. I created mind-maps, powerpoints with super-leaning music and Microsoft word outlines and text in no more than 5 word columns to speed reading and increase comprehension. Hopefully, every family and community will watch each section and create their own family and community Master Mind group that is such a critical part of Andrew Carnegie’s model to transform society by helping every person understand how to accumulate wealth and achieve their dreams. After reading his original work, I felt it was important to edit his public domain copy so it appealed to boys and girls. The original was apparently written to men specifically. With the huge impact women have on the family and society, there is good reason girls learn the secrets of wealth accumulation also at an early age. If we as a society hope to solve …

NO BS LIVE TV – Outrageous Newsletter and Marketing Examples – Small Business Marketing Tips

Posted by admin in Copywriting on Aug 25th, 2011 | 1 Comment

nobstv.dankennedy.com On this episode of NO BS LIVE TV, we are going to take a look at some of OUTRAGEOUS marketing pieces of Dr. Greg Nielson, a chiropractor who has been practicing OUTRAGEOUS advertising and marketing for years (Bill’s even swiped a couple of his ideas during his career!). Also in this episode, a question from a NO BS LIVE TV viewer on strategic partnerships.

NO BS LIVE TV – Useful Online Resources – Small Business Marketing Tips

Posted by admin in Copywriting on Aug 24th, 2011 | 1 Comment

nobstv.dankennedy.com On today’s 4 1 minute episode, Mara Glazer shares a couple of her favorite online resources that make outsourcing, finding talent, and collaborating with anyone, anywhere, easier than ever.

How to Make Your Next Marketing Piece Impossible to Ignore

Posted by admin in Copywriting on Aug 23rd, 2011 | 1 Comment

www.writewaysolutions.com — Here are 5 questions to ask before creating your sales and marketing collateral. These questions apply to all types of marketing pieces, including articles, brochures, direct-mail letters and websites.
Video Rating: 1 / 5

On today’s 9-minute episode of NOBSLIVETV, we are revealing a shock and awe package that we thought was so fantastic and well thought out, that we just had to show it on air. Also on today’s show, we are featuring a question from a Glazer-Kennedy Diamond Luxury member on how to keep his S&D file organized for optimal usability.

One Big Secret to Success as a Web Copywriter

Posted by admin in Copywriting on Aug 22nd, 2011 | No Comments

One Big Secret to Success as a Web Copywriter

One Big Secret to Success as a Web Copywriter

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Home Page > Writing > Copywriting > One Big Secret to Success as a Web Copywriter

One Big Secret to Success as a Web Copywriter

Posted: Oct 01, 2010 |Comments: 0
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My friend and fellow copywriter Joshua Boswell is fond of saying, “Big doors swing on small hinges.” And he’s right. It’s often little things â simple truths, small discoveries â that lead to the biggest breakthroughs in your career.
I know I’ve had my fair share of big breakthroughs from simple truths.
Today I’d like to share with you one of those simple truths I learned â one that I think can make a big difference in your web copywriting career.
It’s actually an old sales secret â though even if you’re writing SEO copy or articles like this one that aren’t necessarily written just to make a sale, you can use it for better results.
This simple truth is called “WIIFM?” (Often pronounced “whiff-m”.)
What’s WIIFM?
WIIFM? is an acronym for:
â¢Â Â Â What’s
â¢Â Â Â In
â¢Â Â Â It
â¢Â Â Â For
â¢Â Â Â Me?
That’s the question that’s always going through your reader’s subconscious mind â whenever they start to read anything you write â whether it’s for the Web, for offline use, in a book, wherever.
It’s simple human psychology that we are motivated by selfish drives. We do things, read things, buy things, and pay attention to things when we think they will benefit us in some way.
So, from the flip side, if you want someone to do something, read something, buy something, or pay attention to something â the best way to do that is to make it clear that there’s something in it for them. And then continue to reinforce that throughout the entire process of them doing, reading, buying, or paying attention.
By making the answer to WIIFM? clear, you’re giving someone a reason to do what you want them to do â including reading your web copy.
Here’s How To Apply WIIFM? In Your Web Copywriting
Every bit of web copy you write should have a clear benefit to the reader.
Getting a bit self-reflective here, let’s look at how I’m doing it in this article â the one you’re reading right now.
The benefit of this article is that you’ll have more success as a web copywriter. Or, on a more fundamental level, you’ll make more money and advance in your career.

I answered WIIFM? in the headline by specifically promising a secret to being successful as a web copywriter â that got you reading. Within the first few sentences, I reinforced the benefit by telling you simple truths you learn can lead to big career breakthroughs â this builds on the promise, and increases your interest. And then, after telling you the secret, I told you why it’ll make you a more effective communicator â this proves why this secret can actually provide the benefit I promise.
And now, I’m giving you specific examples of how to apply it â so you can actually start to experience the benefits.
You can do the same thing in your web copy.
While you’re thinking about what you want to say, think about the benefit of what you’re saying. What positive impact will it have on your reader’s life? It’s this positive impact that is the real answer to WIIFM?
Borrowing from John Caples’ Tested Advertising Methods, the appeal of what you’re writing should be a variation on one of these time-tested topics:
â¢Â Â Â Make more money
â¢Â Â Â Save money
â¢Â Â Â Retirement security
â¢Â Â Â Better health now
â¢Â Â Â Health care security
â¢Â Â Â Security in old age
â¢Â Â Â Advance in profession or trade
â¢Â Â Â Prestige and popularity
â¢Â Â Â Enjoyment
â¢Â Â Â Easier chores
â¢Â Â Â Gain more leisure
â¢Â Â Â Comfort
â¢Â Â Â Reduce fat
â¢Â Â Â Freedom from worry
â¢Â Â Â Become part of the “in” group
â¢Â Â Â Get a bargain
â¢Â Â Â Outshine your neighbors
Once you have your core benefit â your answer to WIIFM? for your target prospects â you include it throughout your entire piece of copy as you write.
â¢Â Â Â Write a headline that flags down readers by promising the core benefit.
â¢Â Â Â Write a lead that reinforces why reading your copy will deliver the core benefit.
â¢Â Â Â Prove in your copy why readers will receive the core benefit.
â¢Â Â Â Conclude by showing readers what action to take to get the core benefit.
All the time you’re writing about your subject, you should be referring back to that core benefit â and how reading your copy or responding to your offer will deliver the core benefit they’re looking for.
And like I said â it doesn’t matter if you’re writing SEO articles, landing pages, emails, autoresponders â it doesn’t matter what type of web copy you’re writing.
Keeping WIIFM? in mind as you write your copy will make you more effective at getting readers’ attention, building their interest in what you have to say, getting them on your side and ready to follow your directions, and spurring them to take action based on what you’ve written. And when you can do that, you’re sure to have more success as a web copywriter.
Then, once you have this simple secret downÂ â¦
How To Use WIIFM? In All The Web Copy You Write
While knowing WIIFM? by itself will make you an effective communicator and writer, it’s how you apply and customize it to different situations that will turn you into a <a rel=”nofollow” onclick=”javascript:_gaq.push(['_trackPageview', '/outgoing/article_exit_link/3386557']);” href=”http://www.awaionline.com”>web copywriting</a> powerhouse.
When you learn how to write SEO copy and add WIIFM? on top of it, your SEO will attract visitors and support the sale.
When you combine WIIFM? with autoresponders and email copywriting, you’ll write emails that get more people hooked into your message and buying products.
When you use WIIFM? throughout a website, visitors arrive, start reading, and begin to feel like, “This is the place for me,” which leads to higher engagement and better sales.
Learn to write with WIIFM? always in mind â then learn the simple ways to adapt your copy to specific situations like SEO, email, and more â and you’ll be clear-cutting your path to success as a web copywriter.

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Scotty Franks -
About the Author:

Helping people develop skills to acquire financial security, independence and freedom â that’s been American Writers & Artists Inc.’s (AWAI) mission since we opened our doors in 1997. And as the world’s leading publisher of direct-response copywriting, travel writing, photography and graphic design home-study programs, we’ve helped thousands of people do just that.

AWAI prides itself on publishing programs that not only equip our members with the tools necessary to succeed in their new careersÂ â¦ but with the critical skills and connections needed to land clients and start working professionally and earning money fast.

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Article Tags:
copywriting, copywriting tips, web copywriting

Zangief vs. Copywriter

Posted by admin in Copywriting on Aug 21st, 2011 | 8 Comments

Zangief struggles to find gainful employment, and finds the corporate world has battles of a different kind. www.zangiefchronicles.com
Video Rating: 4 / 5

BooneOakley.com – “Fearless Intern” Video Contest

Posted by admin in Copywriting on Aug 19th, 2011 | 16 Comments

Enter the “Fearless Intern” Video Contest! Submit a Video Response below that shows us why you would be the most daring, fearless creative intern ever at BooneOakley. (Video should be no more than 2 minutes.) Show us what makes you uniquely “you”. Most of all, be creative and have fun. Indicate if you’re interested in copywriting, art direction, digital or something we haven’t even thought of yet. One winner will be awarded a summer internship (June – Aug.) at the most daring advertising & digital agency in the southeast …maybe the world. The winner will receive 30 hours of on-the-job training per week, be mentored by some of the best creatives in the business and receive a 0 stipend. You will also receive school credit (we hope) and be the envy of all your friends. Previous interns have landed full-time jobs at agencies like Crispin, Wieden, TBWA Chiat/Day and even BooneOakley. The winning intern will be responsible for their own travel, housing and other expenses. Video entries are due by 5:00 EST Tues., May 3rd, 2011. The winner will be notified by Fri., May 6th, 2011. Good luck.
Video Rating: 4 / 5

danoday.com Dominos Pizza’s attack ad against Papa John’s; Radio advertising guru and copywriting superstar Dan O’Day sets the record straight.
Video Rating: 5 / 5

Instant Headline Secret To Boost Conversions and Sales – Sean Donahoe (HD)

Posted by admin in Copywriting on Aug 18th, 2011 | 2 Comments

themanicmarketer.com – This is a killer little trick to instantly grab your traffic’s attention to maximize sales, conversions and force them to read your sales page or squeeze page. If you like this you will love our site. Go check it out! http
Video Rating: 5 / 5

Skins 1-3 – - Pump That

Posted by admin in Copywriting on Aug 16th, 2011 | 24 Comments

PLEASE READ! Hey So This Is My First Vid For this account, i love the song that plays on the last episode of skins 3rd season so i kinda took the trailers and mashed it up lol theres no effects in it but i like how it goes along with the song ! I hopefully will be uploading more on here but i still will upload on my other account Cadies92! PLEASE Subcribe, rate and Comment !! I DO NOT OWN ANY OF THIS IM NOT COPYWRITING THIS BELONGS TO ITS RIGHTFUL OWNERS!Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for “fair use” for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use.

NO BS LIVE TV – Video Sales Copy – Small Business Marketing Tips

Posted by admin in Copywriting on Aug 14th, 2011 | No Comments

nobstv.dankennedy.com On today’s 7 minute episode, IBA Karen Schaefer offers her solution for recording excellent videos and Bill Glazer answers a question about video sales letters from a Glazer-Kennedy Gold Member in Long Beach, California.

Use Your Sixth Sense Part 2

NO BS LIVE TV – Outrageous Newsletter and Marketing Examples – Small Business Marketing Tips

NO BS LIVE TV – Useful Online Resources – Small Business Marketing Tips

How to Make Your Next Marketing Piece Impossible to Ignore

One Big Secret to Success as a Web Copywriter

Zangief vs. Copywriter

BooneOakley.com – “Fearless Intern” Video Contest

Instant Headline Secret To Boost Conversions and Sales – Sean Donahoe (HD)

Skins 1-3 – - Pump That

NO BS LIVE TV – Video Sales Copy – Small Business Marketing Tips

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