Dick Oatts SEO Advice

John Forde Copywriter of the Year

Posted by admin in Copywriting on May 5th, 2011 | No Comments

www.audiovideoevents.com John Forde, Copywriter of the Year. AWAI (American Writers and Artists Inc) Bootcamp awards ceremony in Delray Beach, Florida presented John Forde with the highest honor, Copywriter of the Year for 2008.
Video Rating: 0 / 5

Increase Small Business Profits Using Online Internet Marketing Strategies

Posted by admin in Copywriting on May 4th, 2011 | No Comments

Online Marketing/Social Media Experts: www.MagneticMarketingServices.co.uk As a small or large business you need to be using the Internet to gain customers and clients and hence increase your sales revenue and profits. Here’s a short list of just some of the techniques you should be using to increase your business income Social media marketing using the latest strategies Website design including ‘stickiness’ and conversion strategies Website enhancement strategies Copywriting Google and facebook ads Video marketing strategies using keyword rich terms Blogging for business PR and article/white paper marketing SEO techniques and backlink strategies Google domination for your niche market Google Places strategies and domination Online prospecting for clients using name capture techniques List building Database management and Email marketing strategies Relationship nurturing and building trust through proven online techniques Online Marketing and Social Media Experts: www.MagneticMarketingServices.co.uk
Video Rating: 5 / 5

David Schwind Master Copywriter & Marketing Events

Posted by admin in Copywriting on May 2nd, 2011 | 1 Comment

www.GrowSuccessToday.com Next Master Marketing Event- Boca Raton, Florida March 31-2010 Join Top Internet Marketers from around the Globe, teaching new strategies, networking & showing you how to Master Marketing. Go to http Opt-In and find out how you can join our community of Internet Marketers.
Video Rating: 5 / 5

Top Affiliate Challenge Audition Ronda Del Boccio blind contestant

Posted by admin in Copywriting on May 1st, 2011 | 2 Comments

www.RondaIsA10.com Ronda Del boccio The Story Lady shares how she’ll benefit YOU if she gets on the show + says thanks for keeping her in the top 10. Vote her a 10 again once daily!

Marketing Planning Surviving the 2009 Recession by MarketingSage

Posted by admin in Copywriting on Apr 30th, 2011 | No Comments

This 8 minute video provides practical guidance to help emerging companies market effectively and be successful in 2009 and beyond. It examines how the global economic downturn and the government-led efforts at recovery are likely to impact companies and their customers. The video offers: + A 5 point strategic marketing framework to ensure corporate success in recession + Hot IT topics for press coverage in 2009 + Guidance on effective lead generation and customer retention + Budget-stretching tips for marketing and sales support The video takes a pragmatic, practical approach to marketing planning. It is clear, actionable and revenue-building in focus. It is sure to stimulate thought and provide valuable insight for CMOs and executives who are tasked with doing more with less.
Video Rating: 5 / 5

www.nfrontier.co.uk New Frontier Digital is a leader in preparing and developing your website for foreign language markets. We are specialised international SEO and language translation service professionals. http
Video Rating: 0 / 5

Capturing Your Target Audience

Posted by admin in Copywriting on Apr 29th, 2011 | No Comments

It’s a hard task to catch the eye of your target audience. Statistics show you have about fifteen seconds to lock their attention in or lose them. But there is a simple solution. Learn more: www.bluegrasssolutions.org
Video Rating: 5 / 5

The Secret Behind Great Copywriting Revealed

Posted by admin in Copywriting on Apr 28th, 2011 | 3 Comments

The Secret Behind Great Copywriting Revealed

The Secret Behind Great Copywriting Revealed

Free Online Articles Directory

Why Submit Articles?
Top Authors
Top Articles
FAQ
ABAnswers

Publish Article

0 && $.browser.msie ) {
var ie_version = parseInt($.browser.version);
if(ie_version Login

Login via

Register
Hello
My Home
Sign Out

Email

Password

Remember me?
Lost Password?

Home Page > Writing > Copywriting > The Secret Behind Great Copywriting Revealed

The Secret Behind Great Copywriting Revealed

Edit Article |

Posted: Aug 26, 2009 |Comments: 0
|

Absorb yourself for a moment in Escher’s drawing, ‘Waterfall.‘ What do you see? What catches your eye first? Consider its perspective. Follow the water’s path to the moment it cascades. Does the water appear to defy gravity or does it stay on the same level?

It takes a genius to play tricks with your mind, where your concept of reality is challenged … and your eyes are opened to endless possibilities. Fascinating, isn’t it?

Escher’s image certainly draws you into his illusionary dream world, with its contrasts and paradoxes. But, how does this relate to copywriting? All will be revealed…

Copywriters use words – they don’t paint or toy with our perceptions. Do they? Surely, their world is a galaxy of punctuation marks, headlines and verbs… Or is it?

There is a little known secret behind great copywriting, which doesn’t initially involve semantics or grammar. It’s a deeper gift – something all copywriters aspire to.

Copywriters write with their eyes, not with their fingertips

The secret lies behind having vision … being able to see within. Helen Keller, one of history’s most incredible women said, ‘The only thing worse than being blind, is having sight but no vision.’ Unable to see or hear anything from the age of two, Helen Keller learned how to reach others.

Just how important is having vision in copywriting? Let’s unpick this for a moment. To ‘see’, you need to be intuitive, astute and alive to reality. This process usually involves making an emotional connection with others.

How emotions sell?

1. Needs

Emotions play a critical role in selling. They are incredible motivators. For example: imagine yourself queuing up for a cappuccino in a local coffee shop. As you stand deciding what to order, you spot a luscious slice of chocolate cake – and it’s got your name on it!

You look at everything, including plastic spoons in a beaker, to avoid staring at it. Thankfully, you move away from the maddening temptation, as the queue goes down. Although the thought of it lingers, iron willpower beats it back.

Hurrah! You’ve conquered the urge. Just as you finish ordering, the assistant asks if you want anything else. Without drawing breath, you hear a voice – yours – saying,’ A slice of that chocolate cake just there, please. I shouldn’t really but…’

Too late! You’ve crumbled … surrendered to your desires (Or inner demons). To assuage guilt, you justify the decision: ‘It’s just one … it won’t hurt. Not as if I have cake everyday.’ Sound familiar?

Truth is, our emotions control us. Copywriters therefore need to know when to play on a particular emotion to attract readers. Whether it’s greed, insecurity, fear or curiosity, a copywriter must shape copy to suit the audience’s emotional needs.

2. Stories

Let’s return to Escher’s masterpiece… Do you see something different this time? While you look, does a story appear? What’s the young man gazing up at? Is he in awe of the waterfall or perhaps staring at the view beyond? What’s flowing through his mind?

Now focus on the lady hanging out her washing. She seems oblivious to everything around her, as if ensconced in her own private world. Is she worried, bored, lonely? Does she dream of a better life, beyond the present?

Copywriters have to be master storytellers, who paint pictures to draw readers in. As with every compelling story, there needs to be a character the reader identifies with. There must be a strong opening to capture imagination. Once the scene is set, a problem arises and a solution is sought. (Much like an obstacle prospects face…)

The copywriter’s job is to resolve the problem with the product’s main benefit. In short, help the reader to ‘see’ how a problem can be overcome. And lead them to the answer: the product.

People love hearing success stories, especially in the world we live in where doom and gloom often overshadow life’s beautiful moments. An intuitive copywriter uses storytelling techniques to show how life will improve once the reader buys…

But, what is the final secret to eye-opening copy?

3. Visibility

A final challenge is to ensure copy, in the literal sense, is visible. The structure of copy must be carefully considered from the headline, to where calls to action are placed.

Words need to breathe… Once they are suffocated in long paragraphs, with crammed, never-ending sentences, the message is lost. Copywriters must understand the joys of white space. For the uninitiated, white space is space between text and graphics. These virtual pit stops allow readers to rest for a while.

To create more white space, you can use more:

bullet points short paragraphs subheadings

These structures help readers scan for information. Create a rhythm of words by interspersing longer sentences with short ones. Use a web-friendly sans-serif font such as Helvetica, Tahoma or Verdana. And remember, copy which looks accessible will be read.

As you ponder on these ideas for a little while longer, never forget prospects are people first. As soon as you stand in their shoes and give them something to identify with, your message will be understood.

While Escher’s drawings undoubtedly captivate us with their complexities and hidden meanings, great copy has to be visible, natural and open. Simplicity is the answer…

Retrieved from “http://www.articlesbase.com/copywriting-articles/the-secret-behind-great-copywriting-revealed-1163172.html”

(ArticlesBase SC #1163172)

Watch your traffic increase just by submitting articles with us, click here to get started.
Liked this article? Click here to publish it on your website or blog, it’s free and easy!

Nikki Cooke -
About the Author:

Nikki Cooke is a freelance copywriter, providing first-class copy to a host of industries across the UK. Specialising in Internet marketing, Social Media and general copywriting, Nikki runs a small but growing business marketing company, ’The Word Well,’ along with her web-developer partner.You can contact her through www.thewordwell.co.uk Or through her blog www.thewordwell.co.uk/wordpress

Questions and Answers

Ask our experts your Copywriting related questions here…

Ask

200 Characters left

I’m a SEO copywriter trying to reach Sacramento businesses. I got a great skill and want to use it in that area, especially since I’m moving there. Any advice?
What can I do to increase Sales on my Web site? I have a great product, and plenty of traffic – but no one is buying. What can I do to change this?
What is the secret to a great gravy?

Rate this Article

1
2
3
4
5

vote(s)
0 vote(s)

Feedback
RSS
Print
Email
Re-Publish

0) {
ch_selected = Math.floor(Math.random()*ch_queries.length);
if(ch_selected == ch_queries.length) ch_selected–;
ch_query = ch_queries[ch_selected];
}
}catch(e){
ch_query = document.title;
}
]]>

Source: http://www.articlesbase.com/copywriting-articles/the-secret-behind-great-copywriting-revealed-1163172.html

Article Tags:
the secret behind great copywriting, article writing, freelance copywriter, the word well, nikki cooke

How I got started as a Copywriter

Posted by admin in Copywriting on Apr 27th, 2011 | 2 Comments

Here’s my story of how I grew into one of the most sought-after copywriters online today.
Video Rating: 5 / 5

7 Questions to Ask Your Web Copywriter

Posted by admin in Copywriting on Apr 26th, 2011 | No Comments

7 Questions to Ask Your Web Copywriter

7 Questions to Ask Your Web Copywriter

Free Online Articles Directory

Why Submit Articles?
Top Authors
Top Articles
FAQ
ABAnswers

Publish Article

0 && $.browser.msie ) {
var ie_version = parseInt($.browser.version);
if(ie_version Login

Login via

Register
Hello
My Home
Sign Out

Email

Password

Remember me?
Lost Password?

Home Page > Writing > Copywriting > 7 Questions to Ask Your Web Copywriter

7 Questions to Ask Your Web Copywriter

Edit Article |

Posted: Oct 19, 2010 |Comments: 0
|

When you decide to hire a copywriter, you want a good fit between his or her abilities and your needs. You want a copywriter who can speak to your target audience and influence them to take action.

Not all copywriters are created equal. Most copywriters have medium specialties that they enjoy, such as white papers or web copy, or maybe they love writing for specific audiences such as B2B (business to business) or coffee connoisseurs. The only way to find out what your copywriter can do is to ask.

Following are seven questions you can ask to find out what your copywriter can do for you:

1. Which type of writing is your favorite? While we all have taken on writing tasks that weren’t our favorites, if you’re looking for a long-term relationship with your writer, you want him or her to enjoy writing your materials. If your writer doesn’t like writing for your business, the copy will suffer.

Listen to the answer here and see where your copy fits. If your writer loves travel writing and you need a technical writer for industrial software, you may want to probe for more information, or move on and interview someone else.

2. Which media have you written for? Whether it’s web copy, brochures, press releases, or articles, each medium has its own challenges and best practices for effective copy. If you need a seasoned web writer and your writer has never written a web page, you might want to reconsider.

3. How familiar are you with ___? If your writer has little or no experience with your industry, you’ll need to provide some education before the first project starts. Depending on your field, this may be simple, or it may be a time-intensive undertaking.

4. How fast can you turn projects around? You want a writer who takes enough time to do a good job with your copy, but you don’t want someone who will take two months to write a brochure. You’ll need to discuss what you expect, including adhering to deadlines.

5. How do you handle rewrites? When we hand in a first draft for your review, we expect revisions and plan for them. Occasionally, even the best copywriter will miss the mark and need to rewrite copy. We include one free rewrite in our project cost, but other writers handle this issue differently. Be sure you understand what happens if you need copy redone.

6. Do you have a written contract for me to sign? A contract protects both of you and spells out the expectations for both parties. Some copywriters have a full-fledged contract, while others prefer a shorter memorandum of understanding. The main parts of the project that the contract should cover are what is to be written, how and when it is to be completed, what happens in the event of a rewrite, and when payment is due.

You should be responsible for ensuring the copy complies with the legalities of your business. You cannot expect your copywriter to know what is legal in your industry. Also, there should be some kind of indemnification clause, meaning that except in the case of plagiarism or gross negligence, the two parties hold each other harmless in the event of a lawsuit. Have your lawyer look at the contract before signing.

7. What is your expectation of payment? Often, copywriters will offer a paid-in-full discount, and it’s up to you whether you’re comfortable with that. In any case, most copywriters expect a percentage of their fee upfront—50% is usual. If your copywriter demands 100% upfront, ask why.

If your copywriter can answer most or all of these questions to your satisfaction, you’ve found a good writer. Assuming his or her writing skills are excellent, hold on tight. . . responsible, talented writers with good business sense are hard to find.

Discover simple marketing strategies to attract and convert prospects. My bimonthly ezine, Sumer’s Secrets is packed with tips on how to improve your web copy, promote your website, and market your brand. Sign up and receive a FREE report on creating web copy that will increase sales and site traffic.

Retrieved from “http://www.articlesbase.com/copywriting-articles/7-questions-to-ask-your-web-copywriter-3508293.html”

(ArticlesBase SC #3508293)

Watch your traffic increase just by submitting articles with us, click here to get started.
Liked this article? Click here to publish it on your website or blog, it’s free and easy!

Michelle Salater -
About the Author:

Michelle Salater is an award-winning writer and president of Sumèr, LLC, a company which specializes in web copy writing, SEO copywriting, and the promotion and marketing of websites after they launch. As an avid business blogger, Michelle has grown her marketing blog, Copy Doodle, to be a powerful lead generation and client education tool, and frequently guest blogs and lectures on blogging. In 2009, Michelle won the Charleston Business Journal’s Forty under 40 award for her business and community leadership.

Questions and Answers

Ask our experts your Copywriting related questions here…

Ask

200 Characters left

What are good questions to ask a girlfriend ?
What are good questions to ask during an interview ?
What are good questions to ask at an interview ?

Rate this Article

1
2
3
4
5

vote(s)
0 vote(s)

Feedback
RSS
Print
Email
Re-Publish

Source: http://www.articlesbase.com/copywriting-articles/7-questions-to-ask-your-web-copywriter-3508293.html

Article Tags:
web copy, copywriter, target audience, brochures, press releases, web writer

http://stevedooleyinc.com/copywriting-secrets-unveiled-5-simple-steps-to-get-killer-conversion-rates/

Posted by admin in Copywriting on Apr 25th, 2011 | No Comments

http://stevedooleyinc.com/copywriting-secrets-unveiled-5-simple-steps-to-get-killer-conversion-rates/

http://stevedooleyinc.com/copywriting-secrets-unveiled-5-simple-steps-to-get-killer-conversion-rates/

Free Online Articles Directory

Why Submit Articles?
Top Authors
Top Articles
FAQ
ABAnswers

Publish Article

0 && $.browser.msie ) {
var ie_version = parseInt($.browser.version);
if(ie_version Login

Login via

Register
Hello
My Home
Sign Out

Email

Password

Remember me?
Lost Password?

Home Page > Business > http://stevedooleyinc.com/copywriting-secrets-unveiled-5-simple-steps-to-get-killer-conversion-rates/

http://stevedooleyinc.com/copywriting-secrets-unveiled-5-simple-steps-to-get-killer-conversion-rates/

Edit Article |

Posted: Oct 26, 2010 |

http://stevedooleyinc.com/copywriting-secrets-unveiled-5-simple-steps-to-get-killer-conversion-rates/

Steve Dooley 520-400-9105

Copywriting Secrets Unveiled – 5 Simple Steps To Get Killer Conversion Rates

Why should you find out the copywriting secrets that the finest salesmen and business owners exercise?

Easy. More income. Composing great sales pages boosts the number of sales you get. No matter what industry you are in you must be able to produce good copy to have any kind of success. It doesn’t matter if it’s online, offline, or over the phone. Copywriting is just sales talk in written form.

You’ve gotta know how the brain works. People initially make buying decisions based on emotion and later justify those decisions with logic. Why is this crucial? Of all the copywriting secrets out there this is most important. We have to trigger these emotions so they will buy. If youglean nothing else from this writing then understand this principle. Everything you create in copywriting should have this incoporated in it.

How do we unveil these copywriting secrets then?

Hopefully, you have already asked yourself “does my product or service offer something of value that my prospect wants or needs? Does it provide them a solution to a problem?” If your product doesn’t provide an answer to the prospect’s problem then you may want to find another opportunity.

Once you have something that meets your prospects’ needs then you can use these guidelines to put out some fantastic copy that will convert like crazy. . . .

1. Establish the problem. Relive some trials you have been through that your prospect might have shared. Create a vivid image of this pain. Paint a picture that many prospects face. For example, If you are promoting a weight loss supplement you might talk about the fun times fat people miss due to their obestiy or the family moments they’ll miss from premature death, etc..

2. Provide the Solution. Cover how the product will help them solve their problem not how much sugar it contains. People want to know how it will help them solve their problem not how many calories or vitamin C is in the product.

3. Talk about Your Credentials. Tell them why they should buy from you or your team of people. If you’re not an expert yet, cite a third party who has credibility with the prospect. Third party validation is huge.

4. Always offer a 100% money-back guarantee. This shows them they have nothing to lose buy purchasing. It also speaks volumes for YOUR BELIEF in the product.

5. Call to Action. With as many copywriting secrets as are out there this is the very best. A lot are either unaware of this, or are just plain chicken to implement it. Never be afraid to ask for the sale! Come on people! You’re not even speaking with someone live in most situations. In order to achieve a sale you must ask for it! Have a call to action at the end of your copy telling them what exactly you want them to do next.

I work in network marketing. On my blog and my squeeze pages I always have a call to action for people to opt-into my free valuable trainings that I offer. I get a constant flow of leads daily coming to my business just by asking!

http://stevedooleyinc.com/copywriting-secrets-unveiled-5-simple-steps-to-get-killer-conversion-rates/

Steve Dooley 520-400-9105

Retrieved from “http://www.articlesbase.com/business-articles/httpstevedooleyinccomcopywriting-secrets-unveiled-5-simple-steps-to-get-killer-conversion-rates-3545488.html”

(ArticlesBase SC #3545488)

Watch your traffic increase just by submitting articles with us, click here to get started.
Liked this article? Click here to publish it on your website or blog, it’s free and easy!

Steve Dooley -
About the Author:

I have set up a lead generation system with my team that contains some of the best

Questions and Answers

Ask our experts your Business related questions here…

Ask

200 Characters left

How to lower the mortgage rate for a jumbo loan without defaulting or paying cash to lower the loan below 9,000
If my man continues the secret conversations with the third party of our threesome after the event should that be a concern?
What is the working procedure in step by step. a)what steps the funder has to do to enter into ppp?. b)what stps programer has to doto enter into a transaction? send to mail . nanda5452gmail.com