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What is Copywriting – The No1 Guide on the Internet!
What is Copywriting – The No1 Guide on the Internet!
What is Copywriting – The No1 Guide on the Internet!
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Home Page > Writing > Copywriting > What is Copywriting – The No1 Guide on the Internet!
What is Copywriting – The No1 Guide on the Internet!
Posted: Oct 17, 2010 |Comments: 0
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In this article we’re going to look at one of the most common questions I get to my website which is “what is copywriting”?
I think a lot of people are looking for information on copywriting because it seems like a very glamorous career where you work from home and get paid millions of dollars per word you write.
But to be honest copywriting is though when you get started and very few people ever make the big bucks.
So what is copywriting?
Simply put copywriting is the process of creating words that persuade people to take a certain action.
Very often that action will be to buy a product in the form of advertising, but it can also be used to gain new potential customer or get people to join a mailing list.
So let’s look at some of the main duties of a copywriter:
* Market Research – A copywriter needs to know how the market talks and what pain they are feeling so that he can write words that connect with them.
* A/B Testing – This is the process where the copywriter will write two versions of his work and see which one the market will respond to best.
* Writing Headlines and Slogans – Headlines are the most important part of any copy because if you do not capture the attention of your reader you will loose the sale.
* Writing Scripts for TV and Radio Ads – Copywriting is not always in print and you may often be asked to take on all kinds of other work.
* On Time – One of the biggest assets to any copywriter is being able to stay organized on a project and deliver work on time. This will make your clients love you.
Final Thoughts.
Copywriting is a fun and exciting career and if you think you have what it takes you can sign up at my website below for even more free information and a quick start guide to getting copywriting jobs easily.
One thing to remember in all your copywriting is that you don’t have to reinvent the wheel. There are massive companies spending millions of dollars to work out why people buy things and all you need to do is notice how they write their copy and use the same triggers.
Good luck!
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I am good in copy writing but how can I get a copy writing job / order or, whom I should contact in which means
I am working in leading BPO and I have recently done Six sigma green belt. I want to take up a job in six sigma field. Please guide me how do I get a job as a fresher in this field?
My name is Andy from ghana i am building 2km community wifi internet access may i know if your outdoor router owl800 can be used for that job?
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Home Page > Internet > SEO > What is SEO Copywriting?
What is SEO Copywriting?
Posted: Apr 20, 2008 |Comments: 0
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SEO Copywriting or in other words Search Engine Optimization copywriting is the name given to the art or technique of writing search engine friendly content. The technique of SEO Copywriting involves writing certain text made viewable on any web page that is not only interesting to go through but also incorporates specific search terms called keywords or key phrases based on which that web page could be searched on various search engines. SEO Copywriting can be done or various elements of a web page in order to make the page most search engine friendly. These elements include title, alt text, main description as well as keyword tags.
Importance of SEO Copywriting
The main idea behind writing SEO copy or Copywriting is to enable to boost the ranking or positioning of the website based on targeted search items for which it has been written for on leading search engines. Search Engines are always on a look out for fresh and genuine content pages. So, if your website has genuine content pages incorporated with competitive keywords or phrases in the right position, then your website has a better chance of being positioned in a search engine as well as detected if a search is performed based on those keywords or phrases.
Experts in search engine copywriting are of the view that in order to make search engine friendly content on a website effective, targeted keyword or phrase should be mentioned once or twice. These keywords or phrases have to be strategically placed if it has to be detected easily by a search engine. The more number of words in the content the more number of times the key phrase has to be repeated. The ideal keyword density should always be around 3 to 4% otherwise search engines may discard the page altogether.
Effective SEO Copywriting usually works for a website to boost its ranking. If the keywords are strategically placed then the possibilities of having the site ranked further up the list is more on search engines. In case you require optimized pages for your website and are not sure about SEO content to be placed on it, then it is always better to consult an expert or an online company which offers copywriting services. Certain websites like www.icopywriters.com offer a wide range of services to cater to the needs of clients and customers who seek effective SEO Copywriters for their website.
Search engines run on certain algorithms, which keep changing. If you have your website positioned well on certain search engines based on SEO content pages and wish to maintain its ranking there, then it is imperative for you to keep changing the content on your website as search engines are always on a look out for fresh and genuine content. In such circumstances again you would require the services of a professional company like www.icopywriters.com. It’s a competition out there and the race to reach the top depends upon a number of factors. Effective SEO Copywriting forms an important and integral part of your online marketing. So, if your website does not have SEO friendly content then its high time that you should turn to a professional company which offers dependable copywriting services.
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Copywriter, Robert Hayes-McCoy, finds that people in Ireland are renewing their interest in “how to write a really great sales letter”
Copywriter, Robert Hayes-McCoy, finds that people in Ireland are renewing their interest in “how to write a really great sales letter”
Copywriter, Robert Hayes-McCoy, finds that people in Ireland are renewing their interest in “how to write a really great sales letter”
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Home Page > Writing > Copywriting > Copywriter, Robert Hayes-McCoy, finds that people in Ireland are renewing their interest in “how to write a really great sales letter”
Copywriter, Robert Hayes-McCoy, finds that people in Ireland are renewing their interest in “how to write a really great sales letter”
Posted: Nov 29, 2010 |Comments: 0
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In Ireland, back in the lean eighties, Irish copywriter, Robert Hayes-McCoy wrote an article for use as a hand-out in his copywriting training courses. The title of the article was âHow to write a really great sales letter’, and it was an instant success. In a short period of time it was published in Marketing magazine, Business & Finance magazine and in Irish Broker, the magazine of the Irish Insurance Brokers’ Association.
It was widely read and there is no question about it, more than one major company in Ireland took its advice on board to promote their company products and services, both at home and overseas, during the years that led up to the extraordinary Celtic Tiger economic boom period in Ireland.
Those were the years when professional direct marketing strategies and direct mail writing techniques were being introduced to Ireland for the first time and very few people in the country knew how to write a really persuasive sales letter. Using the basic formula outlined by Robert in his article many companies operating in Ireland achieved considerable success in their rapidly developing direct mail/marketing campaigns.
During the Celtic Tiger years that followed in the late nineties and the early years of the current century, however, copywriters lost the discipline and expertise of writing really great persuasive sales letters. And the reason for this was simple, they didn’t have to âpersuade’ Irish people to buy, copywriters adopted a far more direct approach and simply âtold’ them to buy. And they did! Irish people had money to buy things and this money was burning a hole in their pockets so they bought good and services to break the bank â which they eventually did.
By the dawn of the new century marketing material in circulation in Ireland got more vivid in appearance and marketing copy got shorter. The age of the web had arrived. In time, email marketing and online interactive marketing took the centre-stage and the carefully crafted persuasive sales letter, and persuasive sales copy in general, was no longer in harmony with the new fast-moving Irish economy and its âquick-fix’ demands.
Despite these market changes, however, the article “How to write a really great sales letter” never disappeared entirely. It featured on Copywriter Robert Hayes-McCoy’s web site www.the-real-mccoy.com and for the past 10 years, or thereabouts, there was a steady trickle of visitors to the web site to read and download the article.
In recent times, however, as the Irish economy plunged into a deeper and deeper recession, Robert noticed an interesting trend developing on his web site: the number of visitors reading the article: “How to write a really great sales letter” was most definitely increasing.”
As copywriter, Hayes-McCoy observes, we’ve come the complete circle. And the lost art of writing persuasive sales letters is being discovered again. So when his web site’s Google Analytics informed Robert that âHow to write a really great sales letter’ is the Number 1, most popular page on his web site, he is not at all surprised. What pleases him even more, however, is that not all â by any means â visitors to this article page are from Ireland.
They come from the UK, from America and many other countries as well. What’s more, in times of recession it seems that the art of persuasive writing is being re-discovered by online marketers as well as direct mail marketers.
What exactly is persuasive sales writing? Well, in a short article like this we cannot possibly cover everything you need to know about how to write a really great sales letter, but a quick visit to Irish copywriter, Robert Hayes-McCoy’s web site: Â www.the-real-mccoy.com will introduce you to such letter writing gems as:
A really good sales letter represents the words that the salesperson speaks. Take time off sometime to listen to yourself speaking. Listen carefully to what you are saying and, more importantly, listen to how you say it. I think that you’ll be surprised to find how many of your sentences are short, very short, in fact so short that you often use only two or three words in a single sentence.
And note the amount of enthusiasm that creeps into your words when you really want to convince somebody to do something for you. It seems that the more you want, the more enthusiastic you get.
Count the number of times that you start sentences with words like … And … Yes … But … Why not … etc. Note also how consistently you say … it’s … you’re … haven’t … they’ll, as opposed to ‘it is’ … ‘you are’ etc.
The reason why you do all these things is because you’re in a hurry and you’re afraid that if you don’t keep up a lively flow of words the person at the other end will get bored or distracted and stop listening to you
“How to write a really great sales letter” is available for free on http://www.the-real-mccoy.com/sales-letter.php
And when you visit the web site: www.the-real-mccoy.com you may also sign up to receive Copywriter, Robert Hayes-McCoy’s free Ezine/Newsletter. It’s a good read and a very useful source of direct marketing and sales promotional information for the Irish market.
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About the Author:
Copywriter Robert Hayes-McCoy is an international award-winning copywriter/author who is based in Dublin, which is the capital city of Ireland. His website www.the-real-mccoy.com contains many useful articles on copywriting in Ireland. Robert is available to write the copy for sales letters, sales brochures, Web sites, Online Newsletters, charity appeal letters. press articles and any written material which requires a professional copywriting input, He can be contacted directly at Copy@iol.ie
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Copywriter Robert Hayes-McCoy is an international award-winning copywriter/author who is based in Dublin, which is the capital city of Ireland. His website www.the-real-mccoy.com contains many useful articles on copywriting in Ireland. Robert is available to write the copy for sales letters, sales brochures, Web sites, Online Newsletters, charity appeal letters. press articles and any written material which requires a professional copywriting input, He can be contacted directly at Copy@iol.ie
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Copywriting for web content by a business marketing copywriter
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Home Page > Writing > Copywriting for web content by a business marketing copywriter
Copywriting for web content by a business marketing copywriter
Posted: Dec 08, 2010 |Comments: 0
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Copywriting is one of the most important elements to setting your business marketing on track. Which makes choosing a copywriter pretty important. Often individual writing services have different fields of speciality, like web content for instance. So how do you go about finding the right copy writer for your business communication?
Search online
Possibly the fastest way to find yourself a writer is to begin with an internet search. The good thing about this approach is, given it’s a copy writing service, there’s a fair chance any website you find will be populated by their own writing work.
If you are looking for SEO copywriting, a quick search can indicate how well your prospective writer has optimised their own site. That’s important if you would like them to do that for you.
When you arrive at the online hub of a writing operation, there’s a few things you’ll be interested in. For instance, is the web content engaging enough to get your interest and keep you reading? What is it actually talking about and how does that relate to your particular marketing needs. And, possibly most important of all, are the real life writing samples available for you to take a look at?
Ask for references
It’s an old chestnut, but you can’t beat word of mouth. If you belong to a business network or perhaps you have colleagues who have used copy writing to improve their business marketing … ask them about the copywriter they chose. Far from the upsell and hype of a self-promoting website, this way, you will get a real picture of how professionally the writing service handled their account and the quality of work delivered by their copy writer.
Meet & greet
There’s nothing better than a real life meeting to get a feel for how comfortable you are trusting your marketing communications to a particular copywriter. These days, that’s been made a lot simpler with methods like online meetings and mobile communication. You can choose and use a copywriting business anywhere in the world, especially if you’re happy to communicate via email.
The thing you are really looking for when you meet a possible copy writer isn’t whether they look (or smell) great. The important thing is whether they grasp what your offer is and what your business is about. You really do not want communication that could have been written for any company in your field of business. So you need to feel comfortable this writer will produce custom marketing content with some personality … and your brand identity.
View portfolio
When you view the work of certain copywriters, you will get a feel for the style of copy writing they are most familiar with. Web content, for example, needs a particular approach that is not usually suitable for printed media. So be sure your copywriting service can handle a range of business marketing initiatives.
Don’t get too caught up in the fabric of colour schemes and styles. A good copy writer should be able to switch the tone of their writing to suit your target market precisely. What you are really interested in is just that. Whether the writing seem to have a good feel for the prospects it is directed at.
Remember your business marketing is riding on this. Only once you’ve completed these four important steps, should you proceed with a quote for your web content or copywriting needs.
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Copyright@2010 http://www.cluey.com.au. Cluey freelance copywriters where business marketing gurus turn for catchy <a rel=”nofollow” onclick=”javascript:_gaq.push(['_trackPageview', '/outgoing/article_exit_link']);” href=”http://www.cluey.com.au”; title=”business marketing copywriter”> copywriting, web content</a> and experienced SEO copywriters
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Learn to Think Critically if You Want to Get into Copywriting
Learn to Think Critically if You Want to Get into Copywriting
Learn to Think Critically if You Want to Get into Copywriting
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Home Page > Education > Learn to Think Critically if You Want to Get into Copywriting
Learn to Think Critically if You Want to Get into Copywriting
Posted: Feb 16, 2011 |Comments: 0
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Because of its creative nature, its adaptable skill set and its power to help change the entire face of an ad campaign, copywriting is one of the most important jobs in the advertising, media and communication industry. The work of a copywriter is crucial in developing the culture, particularly the consumer culture that drives our economy and creates our society’s persona.
Copywriting is, by nature, a trade that allows an individual who is skilled with language, to communicate in just a few words or sentences. You get to say what is valuable and important about a product or service, while also informing the public. An effective copywriter can make the difference between a product being number one in the market or being just another brand name that everyone forgets. Some slogans written by copywriters have come to define a brand, a product or a lifestyle. Nike’s “Just do it” slogan is one of the most widely recognized, repeated, parodied and remembered in the history of print advertising.
There are very few things that good copywriters are unable to sell. Regardless of how dense a market may be with certain products, services, venues or experiences, a good copywriter can be instrumental in making sure that the target audience is reached. Copywriting is a means of disseminating information to the public by using language to persuade the reader that not only do they need to own a particular product, or buy a certain service, but that the company is well aware of the consumer’s wants, needs and desires. This allows the company to stand out in the consumer’s mind in a way that is unmatched by other companies in the market.
Copywriters often work with individuals like designers, visual artists, filmmakers and web designers who are not always highly verbal. These people may have a difficult time articulating what it is that they want to say and what it is that they want to communicate to their viewers. Obviously, this makes a skilled copywriter an essential piece of their work. Having the ability to take information and to become the vessel through which inner thoughts are transmitted to a large audience is a wonderful thing. A copywriter who can accomplish this will have a very creative hand in the evolution of a business.
For example, if visual artists like photographers want to build a website that showcases their work to the public, and displays their services, they may not feel as capable of describing the services. Instead of forgetting about the project because they struggle with using language cohesively, it would be to their advantage to hire a seasoned copywriter. In this way a copywriter can be of tremendous help because of the ability to translate ideas into narrative, which will give the website the proper flow. A copywriter will know what should come first, what language is best and how each section of the website should lead into the next.
Writers are the kind of people who not only organize words but also thoughts. If you are skilled as a writer, you are probably skilled as a critical thinker as well and should therefore consider a career in copywriting.
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I’m a SEO copywriter trying to reach Sacramento businesses. I got a great skill and want to use it in that area, especially since I’m moving there. Any advice?
How is critical thinking used in the workplace ?
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Persberichten: alles begint met een goed idee
Journalisten worden bestookt met persberichten. Toch is de selectie voor hen niet zo moeilijk: het gros van alle berichten die ze ontvangen bevat geen nieuws of geen goed verhaal. Doe als copywriter uzelf, uw opdrachtgever én de journalist een plezier: zoek zelf de stof voor een boeiend artikel.
The role of the copywriter in enhancing your website content
The role of the copywriter in enhancing your website content
The role of the copywriter in enhancing your website content
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Home Page > Internet > SEO > The role of the copywriter in enhancing your website content
The role of the copywriter in enhancing your website content
Posted: Feb 18, 2011 |Comments: 0
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The work of the copywriter is very tedious. He has to present various articles and the relevant matter to the various clients across the world. He has to consider the demands and the desires of the industry requirement. According to these requirements the copywriter adjusts his style in the website content.
You can have clients approaching from a series of industries such as the footwear, clinical, software, banking, insurance, etc. With so many clients of various industries it becomes very crucial to manage the web content and the copywriter has enormous responsibilities over him.
Website content and the copywriter are considered to be the foundation of a website. The copywriter should be patient and versatile so that he can be comfortable in every scenario. You must know the requirements of your client in order to maintain the company and brand image. This means the content must be effective enough to match up with the client’s requirement. The appropriate copywriting should be done in order to meet the needs of the client.
The abilities of the copywriter should be flexible so that he could sustain in every environment. The website content of your website should be attractive enough so that it could gather maximum number of visitors. If the copywriter could make premeditated plan to develop the content of the website, your business can attain immense success. He is responsible to make your company profile look attractive to its audience. The copywriters should yield a new approach as per developing a pace with the audience. The copywriters can also practice online copywriting. He should gather the appropriate keywords and the other striking words as per the customer’s requirements. The work of online copywriting is serving bread and butter for many families. The work of the copywriter is challenging and innovative. He has to deal with new challenges of the customers.
Your target is to match up with the market trends and to make a strong grip in your online business. The content can be given a personal tone by adding emotions to it. The copywriters must develop the ability to represent the assets of your business in front of your customers. The website content should be convincing enough to gather reader’s consideration. By using the appropriate keywords, your website can experience maximum hits by your audience it could manage to grade high on search engines.
The content of the website should be appropriate with the products and assets of your business. Sometimes the long content becomes frowning. The content of the website should be well adjusted in order to give the write information to its readers and should not create any false impact on it. It is the duty of the copywriters to manage the content in an ordered manner. They should realize the market trends. The website content should be as the way the customer wants. In the end it is the customer who is going to judge your business skills through your website.
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Role of open and distance learning in the enhancement of gross enrollment ratio in the area of higher education in j&k state
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INXS cover (carpooling to work with the moms)
(i do not own this song and im not trying to copy writting it) KNOW I CANT SING…BUT I LOVE TO TRY LOL)
Pam Foster Reveals How You Can Get Paid Twice to Help Clients Overcome Marketing Challenges
Brought To You By AWAI – www.awaionline.com In 2011, website owners (your potential clients) will face a growing challenge to reach prospects amidst a sea of competitors increasingly using digital media to connect with customers. Sadly, most clients have no idea why their websites aren’t getting enough traffic or sales in this environment. Pam Foster shows you how to position yourself as a major hero to your clients by offering a site audit service that pinpoints opportunities for their success. You’ll discover a formula in which you get paid twice first to diagnose the content problems AND then to fix those problems with your copywriting skills. Pam Foster, Certified SEO Copywriter, web content consultant, and AWAI member, works with web clients every day. Her focus is on guiding clients and copywriters as they navigate the web industry’s best practices for content development. The result? Content that improves traffic and sales. Pam is the founder and owner of Content Clear Marketing and PetCopywriter.com, and is the author of three AWAI programs, The Web Copywriter’s Clear Path to Profits, Niche Yourself and Thrive!, and Site Audits Made Simple. When asked about the Web Writer’s Summit, Pam said, “I’m thrilled to be part of this exciting event because in 2011, businesses will need to stay on top of how to compete for customers online more than ever. This spells opportunity for copywriters who can help clients improve their websites and attract more customers.”