Influence Persuasion Kevin Latmore – Robert Cialdini
www.xxlmarketing.com Kevin Latmore reviews 2 great books by Robert Cialdini. Yes and Influence The Psychology of Persuasion. These books will help any sales person or Marketer learn some very powerful and easy to apply strategies that will surely elevate your results and increase conversions. Do not get caught trying to sell anything without learning The Psychology of Persuasion or how to influence people. There is a little mix of NLP and hypnosis once you understand everything. This is perfect for: internet marketers, network marketers, affiliate marketers anyone in sales bloggers and copywriters. Dave Lakhani fans Robert Cialdini – Influence: The Psychology of Persuasion
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Copywriting: The Creative Career That Sells
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Home Page > Writing > Copywriting > Copywriting: The Creative Career That Sells
Copywriting: The Creative Career That Sells
Posted: Sep 11, 2010 |Comments: 0
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Copywriting like all areas of writing requires an original voice and a very creative mind. It’s a copywriter’s job to come up with eye-catching copy that helps persuade us as consumers to buy particular goods or services. And it’s not as easy as it may seem to come up with the snappy lines we find ourselves quoting when we think of a given product.
The work of a copywriter can be extremely varied. Assignments may include writing slogans and snappy taglines, as well as longer copy for brochures or leaflets. All areas of the media call on the services on these types of writers like TV and magazines. They also write copy for many other types of material such as press releases.
Copywriters can get paid very handsomely for their work. But they have to put the work in and there is a lot of competition. Those with years in the field, at the top of the game certainly reap the rewards financially. And the work can be very stimulating and offer a lot of job satisfaction.
Those on the highest salaries are usually those working in advertising agencies. The companies make a lot of money as do those who work for them. Copywriters are an integral part of the creative team and without their persuasive words, advertising campaigns simply would not work.
Advertising companies are not the only places that copywriters can find work. Practically all promotional copy is written by this type of writer from short leaflets, press releases or a larger document like a brochure. In fact, most companies will call on the services of a copywriter at some point. So there’s always work out there for talented copywriters.
Some companies will only need the occasional document or similar written and choose to use freelancers, rather than employing someone full time. A lot of copywriters make their living without even leaving the house. They can communicate with their clients by phone or online and submit their work electronically.
Copywriting is a very specialist writing career. Those who are interested in getting into this field will normally need to do some training or take qualifications in order to be considered for any positions. The internet is a good source for finding out about what you need to know and there are also lots of courses online. Many education centers, like colleges also offer general writing courses as well as those that cater for the would be copywriter.
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Home Page > Marketing > Marketing Tips > Legal Marketing: How To Work With A Copywriter
Legal Marketing: How To Work With A Copywriter
Posted: Sep 20, 2010 |Comments: 0
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When it comes to legal marketing (and marketing in general) the power is in the message. Once you’ve established your personal or firm brand, and have a clear view on your points of differentiation and core audience, it’s time to start writing. Lawyers are great at legal writing—but to truly connect with readers is a different form of the art. And let’s be honest, not everyone has the time, the skill or the desire to delve into copywriting. Enter the copywriter. More and more, firms are choosing to employ the talents of professional copywriters to help them craft their message for brochures, websites and even presentations. But it’s not as easy as just handing off the assignment. Here are a few tips to working with your copywriter.
Be picky. Not all copywriters work the same. Look closely at candidates to be sure their vision gels with yours. View examples of past work and see if it draws you in. Though they’ll be writing from your perspective, every writer has their own style.
Be open-minded. Don’t get stuck looking exclusively at writers with law experience. Sometimes working with a copywriter who has experience in other industries can bring new ideas and a breath of fresh air to stale copy. By taking cues from previous work they can often tweak dull legal copy and incorporate new language and ideas. Added plus: If they’ve worked in industries that reflect your client roster chances are they’ll have a good insight into how those clients think, work and communicate.
Be consistent. From the beginning figure out how much writing will need to be done (at least at first glance) and how it will flow together. For instance: it’s easier to write copy for a brochure and website at the same time, rather than go back a year later and try to adapt. All materials should reflect the same voice, so keeping the same writer on all projects only makes sense to attain the best results.
Be available. You can’t hand over a copywriting project without input. From the beginning, understand what your copywriter will need from you—whether it be company information, access to employees for interviews and quotes, photos, history, bios… and then be sure to follow through. It only benefits you to give writers as much information as you can.
Be honest. Don’t like a certain word? Tell them! Don’t love the way they phrased something? Tell them! You must be honest with your copywriter if you want the best results. Once they get to know your preferences they can better create content that makes both of you happy.
Be respectful. Sometimes you just have to defer to an expert. Where lawyers tend to want to write like well…a lawyer, copywriters know what draws readers in and engages them in the copy. While they will most likely always be grateful for your input, there will be times when you will have to just trust their experience.
In the end, working with a copywriter can be a great benefit to your firm. They can bring a new perspective and new voice to firm materials and have the added advantage of being not only NOT a lawyer, but a potential client as well. They know what people want to read and can craft your message to resonate in the most powerful way.
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Drawing on over twenty years’ experience in branding and positioning, Paula Black has advised law firms around the globe on everything from powerful and innovative design to marketing strategy and business growth. She is the award-winning author of “The Little Black Book on Law Firm Branding & Positioning,” “The Little Black Book on Law Firm Marketing and Business Development,” and “The Little Black Book: A Lawyer’s Guide To Creating A Marketing Habit in 21 Days,” as well as founder and President of Miami-based Paula Black & Associates. For more information visit http://www.paulablacklegalmarketing.com
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Sir what is the best&legal; mlm in asia & what is the legal documents in multi level marketing
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Drawing on over twenty years’ experience in branding and positioning, Paula Black has advised law firms around the globe on everything from powerful and innovative design to marketing strategy and business growth. She is the award-winning author of “The Little Black Book on Law Firm Branding & Positioning,” “The Little Black Book on Law Firm Marketing and Business Development,” and “The Little Black Book: A Lawyer’s Guide To Creating A Marketing Habit in 21 Days,” as well as founder and President of Miami-based Paula Black & Associates. For more information visit http://www.paulablacklegalmarketing.com
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**I DO NOT OWN THE RIGHTS TO THESE SONGS!!!!! THIS VIDEO IS FOR VIEW PLEASURE ONLY!!!!! ONLY FOR VIEWING PLEASURE NO COPYWRITING USING THESE SONGS IS JUST FOR VIEWING PLEASSURE ** THIS SHOWS HOW DIFFERENT SOMEONES STYLE OF KRUMPING CAN BE!!! FROM EVERYWHERE WE HAVE PEOPLE COMING TO THE 818 SHOWING LOVE AND GETTING IT RIGHT BACK!!! WE ALL IN THIS FOR THE SAME REASON STICKING TOGETHER AINT NO ONE CAN STOP US!!!! ENJOY
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Home Page > Writing > Copywriting > The art of copywriting- some features of a good sales copy
The art of copywriting- some features of a good sales copy
Posted: Oct 27, 2010 |Comments: 0
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Try telling a story- All of us love to read stories. We connect instantly to a well written story because it evokes a certain emotional response from us. This emotional connection with story telling can be leveraged to come up with a good copy. For example- while copywriting for a weight loss product, an average copywriter would start listing the benefits of product and urge the user to try it once. But a good copywriter would weave the benefits of the product in a story which is engaging and moves the readers at an emotional level. The story could be your own and how you were always mocked at by fellow classmates at school for being fat or the story could be your girlfriend’s who, despite being a fantastic person at heart always got the jeers because of her weight and you felt ashamed.
Try involving all the five senses- While copywriting, try and evoke all the five primary senses of human beings. It has been seen that whenever our five senses are aroused simultaneously, it releases hormones which makes us feel good. When the person reading your sales copy feels good after reading it, more often than not, he would buy the product or service on offer.
Do not make them wait- The biggest mistake an amateur copywriter does is try build up suspense about the product or service. While such a strategy may work in the television medium, for the print and online medium, it is a complete no-no. Nobody has the time to go through useless information. When copywriting for the online or print medium, it is best to get to the most important feature of the product right at the start and then go on to write about other things. This way, the reader knows what the article is all about and if that interests him, he would definitely take action.
Always tell what, never tell how- This one is strictly when copywriting for coaching businesses, training programs etc. which involves imparting skills to people. While writing a sales copy for such businesses, tell the people what they ought to do in order to get what they want but never tell them how to do that. With their what answered, they would be tempted to know how to implement that what but because you would not be giving them the how information, they would definitely want to know more about the service.
Keeping the above points in mind while copywriting would surely help you a lot to come up with a good sales copy. But as said earlier, to master the art of copywriting, practice is the keyword.
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The Writing Lab, India (http://www.thewritinglab.in) – The content laboratory provides Content Writing Services, Web Content Writing and Copywriting Services with Writing and Editing Services.
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I am good in copy writing but how can I get a copy writing job / order or, whom I should contact in which means
What can I do to increase Sales on my Web site? I have a great product, and plenty of traffic – but no one is buying. What can I do to change this?
I never sold my paintings before but know i am trying … my abstract paintings are reddy to sale. tell me the right way , on canvas and art board with acrylics and water paints
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Alan Forrest Smith
Alan Forrest Smith speaker Copywriter, Non Conformist Mar,
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