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Fossum Creative – Storytelling

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Thoughts about the most powerful and effective ways to tell the story of your business, product, or service by Cory Fossum, founder of Fossum Creative, a Silicon Valley marketing agency that specializes in copywriting and visual storytelling. For more information, visit www.fossumcreative.com Produced by Fossum Creative Director or Photography/Editor: Caleb Schnarr
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Regarding Direct Response Copywriting

Posted by admin in Copywriting on Feb 4th, 2011 | No Comments

Regarding Direct Response Copywriting

Regarding Direct Response Copywriting

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Home Page > Internet > Regarding Direct Response Copywriting

Regarding Direct Response Copywriting

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Posted: Oct 16, 2009 |Comments: 0
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There is a great deal of direct response copywriting in the world today. Direct response copywriting can take several different forms. It could encompass a direct-mail campaign as well as direct response ads. Within this article today on direct response copywriting, we will look at what this entails and where you can find more information about direct response copywriting.

To learn more about direct response copywriting, you should look at one of the masters: Dan Kennedy. He has written many books which you should look into. Dan has done many different areas of copywriting but direct response copywriting is one of his specialties.

When you talk about direct response advertising, there is a great deal of competition. Many companies employ direct response copywriting so you must make sure that you have different ways for your advertising to stand up. When you are doing direct response copywriting, you should make sure that you are writing to your prospects as you would write to a friend. This will be slightly formal but informal in the sense that you are writing to the person in a conversational tone. You do not need to stick to a certain length of space within your writing but rather write until what you need to say has been said.

Direct response copywriting is a complex subject so you should read more about this subject because a formula has been developed that you can use. There is no reason to reinvent the wheel when you’re copywriting because that involves more work on your part and people have taken the time and effort to test the different parts of the letter to maximize the current formula and wring out the most sales possible with a direct response copywriting campaign. There are three main parts usually to a direct response letter. These are the headline, the offer, and the postscript. The headline is the most read part of your sales letter so you must make sure to grab your prospects’ attention immediately. If you do not grab their attention, you’ll find that your direct response copywriting letter is at the bottom of the trashcan along with many other junk letters. The second most important part of the letter is the postscript. This is where you will be giving an incentive for someone to respond immediately to what you have to offer. With the offer, you want to make sure that this explains in great detail what a person will receive if they take you up on your offer. The postscript will offer further incentives so that the person will respond immediately.

Hopefully this article on direct response copywriting has benefited you. The key behind direct response copywriting is that you want the person to immediately respond to the offer that you have presented. Good copywriting is done by following the formulas that have been established. By focusing upon the three main parts such as the headline, the offer, and the postscript, you will be setting yourself up to have a high success rate. Direct response copywriting can be very effective and produce great sales for you or your clients if you do it correctly so be sure to continue to learn more about the subject.

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Copywritingboard.com Critiques weeklymoments.com

Posted by admin in Copywriting on Feb 3rd, 2011 | No Comments

The CopywritingBoard.com critiques Sylvia Rolfe’s website. Get your own free 5 minute critique by visiting the board and just asking for one at www.copywritingboard.com
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Want Million Dollar Copywriting?

Posted by admin in Copywriting on Feb 2nd, 2011 | No Comments

Want Million Dollar Copywriting?

Want Million Dollar Copywriting?

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Home Page > Internet > Want Million Dollar Copywriting?

Want Million Dollar Copywriting?

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Posted: Oct 16, 2009 |Comments: 0
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Copywriting can be a very lucrative field and is for many writers out there today. Within this article today, we’ll focus on how you can make copywriting a strong field for you so that you have million-dollar copywriting.

The first key and developing million-dollar copywriting is to make sure that you have the right skills for the job. Many people will focus on copywriting as a potentially lucrative field but do not have the necessary experience or expertise for this area. When you are looking to make a great deal of money in copywriting, make sure that you have a solid base of copywriting experience before you start to sell your services. If you have a solid base of copywriting experience along with testimonials and references from past work, you will have a better chance at being able to set your own rate.

To ensure that you are doing a great deal of copywriting, you will want to make sure that you are consistently prospecting for new business. As you are working on your current business and making your high rates, you’ll always want to make sure that you have worked in the pipeline. This will ensure that you are able to consistently bring in high revenues while not having to have as much slow time at some other freelancers have.

To effectively develop and prospect for new business, you must make sure to have your own website and have proven marketing techniques so that you can develop your million-dollar copywriting skills. You may be the best copywriter in the world but without a demand, you will not have a chance to prove your skills or bring in the paychecks that you want and deserve. There are many copywriters today who still do not have a website but this is just another way for you to set yourself apart from the competition. Another way you can set yourself apart from the competition is to develop a niche. This could mean that you do a great deal of copywriting within the healthcare industry because you worked with in it for several years.

Hopefully this article on million-dollar copywriting will have a strong effect on you. Demand on copywriting comes down to the same fundamentals that all new businesses have: an ability to prospect and sell your company to others while building and maintaining a strong client base. You will develop a strong client base by providing great work so that clients will come back to you for repeat business. This will limit the amount of time that you potentially have to prospect for business because you will have clients who will have consistent demand for it. For a company to survive, they must market and marketing requires copywriting. Marketing and copywriting are as essential to a company as oxygen is to human beings. By developing a particular niche within a field, you will set yourself apart from others who are trying to do it all.

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Creative Marketing- Hire a speaker (caulk talk intro)

Posted by admin in Copywriting on Jan 31st, 2011 | 4 Comments

This is the intro from a presentation on Magnificent Marketing. Wendi Friesen teaches your staff how to be outrageous marketers, be insanely creative and learn the secrets of hypnotic marketing and copywriting. Hire her to speak to your group and watch them come alive! www.wendi.com 877-684-2779 Fear of public speaking? Get over it! Check this out… http

4 Mistakes You Should Avoid When Hiring A Copywriter

Posted by admin in Copywriting on Jan 30th, 2011 | No Comments

4 Mistakes You Should Avoid When Hiring A Copywriter

4 Mistakes You Should Avoid When Hiring A Copywriter

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Home Page > Internet > 4 Mistakes You Should Avoid When Hiring A Copywriter

4 Mistakes You Should Avoid When Hiring A Copywriter

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Posted: Oct 30, 2009 |Comments: 0
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A copywriter can help take your business to the next level, increase your profits phenomenally and help boost the number of visitors to your website. Whether you agree or not, these people are capable of transforming stagnant business with a lively copy.

However, most people make the mistake of believing that just about everyone who advertises themselves as copywriters are able to help them transform their business. This is not true! Here are 4 mistakes you should avoid when hiring a copywriter.

1. Not Asking for Samples

This is quite simple, and if more people did this, they would avoid being ripped off by substandard writers who don’t know a thing about writing. However, many people hire copywriters immediately after reading their sales letters.

Other webmasters think it might be insulting because of the demi-god status often given to good copywriters online. The truth is a seasoned copywriter will always have some samples that he can show to just about anyone who is interested in his service.

More importantly, he will even send you the samples without your asking. So, ask for samples if he doesn’t send one and make sure he has verifiable testimonials.

2. Not Asking Around for Recommendations

When you want to hire a copywriter, you should by all means, ask around and see what people have to say about the copywriter you might have in mind. If you don’t have any in mind, then asking in message boards and forums is likely to point you in the right direction.

Many people make the silly mistake of thinking that they can do it all by themselves. Nothing is further from the truth. If you are a member of any community online, simply put out the word and see what comes up.

The reason you should o this is because a copywriter whose area of specialisation is technology, is not likely to create compelling content for a dog training websites.

3. Paying ALL the Fees

This is absolutely wrong. The standard procedure is to pay 50% at the beginning of the deal and the remaining 50% after you have proven that his copy works well. Also, ask him for a refund policy in case you don’t like his copy or that he doesn’t deliver the expected results.

Please note that you ought to also do your own part. If your product is crap, then it is not the copywriters fault if you have over 80% of the buyers asking for a refund.

4. Paying for Corrections

During the course of writing the copy, most copywriters will send you the draft and ask you to make corrections. I have seen it done severally without people being charged extra for the corrections. However, if you find one that does charge, you had better take a hike.
There are quite a few excellent copywriters available for you to hire. You should just make sure that you don’t make any of the mistakes mentioned above and you’ll be perfectly fine.

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Sunita Biddu is an expert author and CEO of professional copywriting company Content Axis, Inc. that offers premium quality creative copywriting services and article submission services. While providing top rate SEO services, she also writes on excellent SEO strategies. To know more about the services, please visit Content Axis Inc.

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MLM Traffic Formula 2 . 0 www.howtoformulate.com

Posted by admin in Copywriting on Jan 28th, 2011 | 31 Comments

www.howtoformulate.com MLM Traffic Formula 2.0 II will walk us through the formula STEP BY STEP the nerve center copywriting autoresponders split testing Pay Per Click Basics Other paid advertising Social Media Making videos / Multimedia Search Engine Optimization / SEO Sponsor Magnetically (No more selling) All with the correct order and timing

This is a video of daniel simmons pictures No copywritting is intended, the song and pictures dont belong to me

Email Copy Made Easy #7: Writing for Customers Vs Prospects?

Posted by admin in Copywriting on Jan 27th, 2011 | 25 Comments

www.EmailCopyMadeEasy.com In the seventh and final video of the Email Copy Made Easy series, “The 7 Biggest FAQs About Writing Autoresponders”, email copywriter Jay White uncovers the subtle (but crucial) copy changes you must make when writing emails for customers vs prospects.
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Hetalia: Axis Powers on DVD September, 14, 2010. Pre-Order now: FUNiEnt.us We’re starting back up with World Buffet, where we go out with Copywriter Scott Porter. Here we discuss some of his favorite parts about working on Hetalia and the creative process behind all things wordy. Come join us for a big American lunch here
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Copy Q & A ~ Tom Buford Interviews Lisa Manyon of Write On~Creative Writing Services, LLC.

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Tom Buford of www.ChargeWhatYouDeserve.com quizzes Lisa Manyon of Write On~ Creative www.LisaManyon.com about copywriting
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Words Afire Marketing 2 – SEO & Social Media Management Consulting

Posted by admin in Copywriting on Jan 24th, 2011 | No Comments

Numerous examples of how Words Afire Marketing can help you use SEO and the many branches of social media to maximum effect in your online marketing. When you are the only one in your local niche that is using this level of SEO and social media, you have the power to dominate your niche online.
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Fossum Creative – Storytelling

Regarding Direct Response Copywriting

Copywritingboard.com Critiques weeklymoments.com

Want Million Dollar Copywriting?

Creative Marketing- Hire a speaker (caulk talk intro)

4 Mistakes You Should Avoid When Hiring A Copywriter

MLM Traffic Formula 2 . 0 www.howtoformulate.com

Email Copy Made Easy #7: Writing for Customers Vs Prospects?

Copy Q & A ~ Tom Buford Interviews Lisa Manyon of Write On~Creative Writing Services, LLC.

Words Afire Marketing 2 – SEO & Social Media Management Consulting

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