Dick Oatts SEO Advice

Craig Dewe (or the Web Marketing Outlaw as his mum calls him) prides himself on teaching real website strategies that simply make you more money… guaranteed. Visit his website right now to watch his videos Why Your Website Sales Suck and 10 Steps To More Website Sales.

http://www.webmarketingoutlaw.com

(ArticlesBase SC #2798665)

Article Source: http://www.articlesbase.com/ – How Great Web Copywriting Can Make Or Break Your Website

Web copywriting is the art of expressing your message in words so you attract and excite your website visitors. Then once you’ve got their attention and built desire they’re much more likely to buy your products or services. The problem is most websites read like a boring corporate brochure and do none of the things I just mentioned.

While audio and video are more popular on the web we still have a huge reliance on text if we want a successful website. Have great web copy (a fancy word for writing) also increases the number of visitors you convert into clients on a daily basis. This means great web copywriting is a very worthwhile investment as it will give you significant returns over the coming years.

Do it yourself web copywriting

If your budget is tight you can always write your own website copy in the beginning. However you’ll want to spend some time learning what you’re doing first. There are some carefully designed steps you need to follow.

There are many copywriting formulas to follow but here’s the simple version of what I use and teach:

Get attention with a great headline
Explain the benefits in terms your visitors respond to
Make an irresistible offer
Back up everything with proof
Reverse the risk with a strong guarantee
Have a call to action and reason to act now

By stepping through this formula and ensuring you’ve ticked all the boxes your website copy will be a lot more effective. Of course this is a basic explanation and it would pay to invest more time learning the art of copywriting for your business. Being great at writing sales messages is definitely a powerful skill to have both online and offline.

Picking the right web copywriter

If you prefer to just hire a copywriter you need to know what you’re looking for. There are many people out there claiming to be great web copywriters but it doesn’t mean they’ve produced measurable results in the past. There are also a lot of different types of copywriting like writing for search engines or even general advertising copywriting.

What you really want is someone who is skilled in direct response copywriting. This comes from the mail order business where the copywriters write sales letters or packages designed to sell a particular product. In this style everything is on the line as the reader will either buy or they won’t and the results are easily tracked.

Smart web copywriters use similar principles when writing copy online. Basically you’re looking for someone who has experience writing sales letters that get results. This is why learning about copywriting is important for your own education so you can choose great copywriters to work for you.

Taking action on what you’ve learned

All the advice in the world won’t help you if you don’t take action on it. So go now and take a look at your website and ask some other people to do the same. Do the words leap off your website and draw the reader in?

If you’re reading this article then they probably don’t right now. However with some simple changes like the formula I gave you above you can usually increase your website conversion from visitors to clients fairly easily. So now it’s time to go and play with your web copywriting to see what happens.

Retrieved from “http://www.articlesbase.com/internet-marketing-articles/how-great-web-copywriting-can-make-or-break-your-website-2798665.html”

(ArticlesBase SC #2798665)

Craig Dewe -
About the Author:

Want to make more money from your website without needing more elusive traffic? Then simply increase your website conversion rate.

Craig Dewe (or the Web Marketing Outlaw as his mum calls him) prides himself on teaching real website strategies that simply make you more money… guaranteed. Visit his website right now to watch his videos Why Your Website Sales Suck and 10 Steps To More Website Sales.

http://www.webmarketingoutlaw.com

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Article Tags:
web copywriting, web copywriter, website copywriting, copywriting

Gwizzy

Posted by admin in Copywriting on Dec 3rd, 2010 | 1 Comment

Gwizzy, the best, most powerful search engine ever! There’s quite a bit of controversy over things like censoring search results. Judging by the majority of the responses I received on last week’s column, most of you got the humor in it. For those who didn’t, or only read the headline and first three sentences, please continue on to the punch line at the end. Eric Enge Eric Enge Training Your Content Developers on SEO Copywriting – Jan 14, 2009 More Training Your Content Developers on SEO Copywriting COLUMN: BY THE NUMBERS SEO copywriting can be a misleading term. Too often, writers will get stuck on the SEO part and lose sight of the other, more important goal: creating a good user experience. Mark Jackson Mark Jackson Should Your SEO Strategy Target the Head or the Long Tail? – Jan 13, 2009 More Should Your SEO Strategy Target the Head or the Long Tail? COLUMN: AU NATURAL If you’re focused on ranking for that one major keyword, having a deep Web site full of great content is necessary to achieve authority in the eyes of the search engine. So, whether or not you intended to do it, you’ll be optimizing for the long tail in order to achieve your goals. Ron Jones Ron Jones Search Ad Quality Score 101, Part 2 – Jan 12, 2009 More Search Ad Quality Score 101, Part 2 COLUMN: SEM 101 Getting a good quality score requires that you create relevance and continuity from beginning to end of the search experience. Then you need to test, test, test. SearchDay | 7 Social Media …

Ad Copywriting Secrets: How to Write Profit Pulling Ads in Seven Quick Steps

Posted by admin in Copywriting on Dec 2nd, 2010 | No Comments

Ad Copywriting Secrets: How to Write Profit Pulling Ads in Seven Quick Steps

Ad Copywriting Secrets: How to Write Profit Pulling Ads in Seven Quick Steps

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Home Page > Business > Entrepreneurship > Ad Copywriting Secrets: How to Write Profit Pulling Ads in Seven Quick Steps

Ad Copywriting Secrets: How to Write Profit Pulling Ads in Seven Quick Steps

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Posted: Jul 17, 2010 |Comments: 0

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Ad Copywriting Secrets: How to Write Profit Pulling Ads in Seven Quick Steps

By: ajaero tony martins

About the Author

Ajaero Tony Martins is a serial entrepreneur, investor and a prolific blogger. He blogs about his entrepreneurial experience and provides hard core strategies for Starting a Business from scratch and handling Business Challenges

(ArticlesBase SC #2848573)

Article Source: http://www.articlesbase.com/ – Ad Copywriting Secrets: How to Write Profit Pulling Ads in Seven Quick Steps

If advertisement is a sure way to reach out to potential customers, then learning and mastering the art of ad copywriting would not be out of place. Ad copywriting and web copywriting share almost the same technique but both are used in two different medium.

Ad copywriting is to newspapers and magazines while web copywriting is to the internet based sales letters. Many entrepreneurs desire these two skills but today, i will be ripping one apart; “ad copywriting.” When it comes to running adverts, i bet you are a small business owner and don’t have the financial muscles of the giant corporations. So your aim while running ads should be to make every advertising penny count towards increase in sales.

Right now, i know the question running through your mind is; what does it take to write profit pulling ads? What secrets do ad copywriting gurus know that i don’t? This article will be laying these questions to rest.

Without wasting much of your time, let me divulge the underground secret to writing profit pulling ads.

How to write profit pulling ads in seven quick steps

1. Groundwork is the key to writing persuasive ads

Yes, ground work is the first secret of ad copywriting. The foundation of anything matters; without a strong foundation, all effort expended is null and void. Ground work entails knowing what works and what don’t. Certainty sells.

A particular word might provoke a positive response in certain niches and that same word can mess up your campaign in another niche. For ad copywriting guru, this is where the ad copywriting game begins. To succeed and increase your learning rate with respect to ad copywriting, you must develop your own list of response pulling words and phrases.

Ground work requires you research and find the words that work perfectly on your targeted market. Ground work also entails knowing who your target audience is, their demographics and psychographics. It’s all about doing your home work before launching the ads.

2. Go question crazy

The next secret to writing profit pulling ads is to go question crazy. You must ask yourself and some of your targeted audience questions that are relevant to the niche. You must understand your product in and out; its benefits, nature, advantages, disadvantages, major features and marketability.

3. Go wild with imagination

After the understudying the product, the next step is to go wild with imaginations. This is where you can think of relevant and creative ideas that will appeal to your target consumers. Think of the primary audience and the consequent clients that you need to convince with respect to the product you are offering.

You must figure out the motivating factors of your consumers which may include culture, character and economic factors. You can use emotional appeals such as fear of loss in your ad copy to drive motivation.

4. Understudy the marketing and advertising channels

Study the magazines or newspapers that you intend placing advertisement on to have a better look on the tone of the general audience. If you are ad copywriting; let’s assume a classified, try looking at the published ads. Are there guiding rules? If there is, then try to follow the essential rules. You must also apply creativity while working on the modalities that will make your ads stand out from the rest.

5. Figure out the main purpose of your ad copy

It’s very important that you write your ad copy with an ultimate goal in your mind. Your ad copy’s main goal might be to get many phone inquiries or sell your product. That’s left for you to decide and you must decide that goal before even writing the ad copy. You may choose to include some call to action on your ad copy so that the audience can have several chances to take action while reading your ads

6. Sell Benefits in your ads, not features

This is probably the most important rule in ad copywriting. When writing your ad, you must emphasize the product’s greatest advantage boldly in the headlines and use details such as testimonials, verified laboratory results and product testing to keep up your assertions.

Your ad headline should be strong and anchored with the ultimate benefit derived from the use of your product. Let me share with you an example of selling features vs. benefits in the headline:

a) Get Best Weight Loss Diet in the World.

b) Discover an Amazing Guaranteed Way to Shed 30kg in 30 Days

If you were a customer looking for a weight loss product, which headline will you respond to? I bet headline B carries the day. Headline is the core secret of ad copywriting and that’s why i emphasize you must sell your ultimate benefit in the headline. It will increase your ad response rate.

This is not a necessity but it’s an ad copywriting secret to writing and publishing profit pulling ads. By implementing a feedback mechanism, you can figure out the effectiveness of your ad copy. A thumb of rule in ad copywriting is that you must collect testimonials from satisfied customers to add credibility to your ads or content.

As well, you can plan to enhance the results by testing one sense or style on another project. For instance, you can test run two ad copies and monitor their response rate to determine the best.

In conclusion, i want to impact in your mindset that ad copywriting is not a single touch affair but a continuous process. You can never get to the peak of your ad copywriting skills because there will always be room for improvement. So keep learning, while writing your profit pulling ads and you will see your business go burst with explosive increase in profits.

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ajaero tony martins -
About the Author:

Ajaero Tony Martins is a serial entrepreneur, investor and a prolific blogger. He blogs about his entrepreneurial experience and provides hard core strategies for Starting a Business from scratch and handling Business Challenges

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Article Tags:
ad copywriting, copywriting secrets, how to write profit pulling ads, copywriting

Zadro Communications full service marketing, PR and copywriting agency

Posted by admin in Copywriting on Dec 1st, 2010 | 2 Comments

Zadro Communications is a marketing, communications and copywriting agency based in Sydney. This is our portfolio of work from the 2010 RSVP Sydney Tradeshow, for which we did the branding and public relations.

www.seowebmarketingstrategico.com ‘just do it’, ‘dove c’è … c’è casa, ‘il caffè è un piacere, se non è buono che piacere è’. Li riconosci? Nike, Barilla, La Vazza. Tagline, titolo, headline, slogan… in qualunque modo tu voglia chiamarlo, è lo stesso. Si tratta della frase chiave che identifica il tuo business, ne cattura l’essenza e ne trasmette la tua mission, la tua promessa, il tuo marchio. In questo video ti spiego in 5 minuti come creare uno slogan che rifletta e allo stesso tempo promuova il tuo brand in modo efficace.
Video Rating: 5 / 5

Copywriting: Pyramid Principle

Posted by admin in Copywriting on Nov 29th, 2010 | 1 Comment

Het Pyramid Principle is oorspronkelijk door Barbara Minto uitgewerkt om managers te helpen hun ideeën beter te verwoorden in rapporten en memo’s. Toch kunt u het ook gebruiken bij het schrijven van al uw teksten: e-mails, redactionele artikels, verslagen en zelfs advertenties en andere commerciële teksten. Ook copywriters kunnen er dus hun ding mee doen…

“How you can write better copy and stand out from the crowd using your business flyer or brochure!”

Posted by admin in Copywriting on Nov 26th, 2010 | No Comments

creativecopywriting.com.au – Creative Copywriting & Eddie’s Copywriting and Marketing Centre reporting live from their sharing with you a brief case study and some of the copywriting tips and strategies you can use to to write and improve response on your generic letterbox flyers and brochures yourself.

Five Fundamentals for Briefing a Freelance Copywriter

Posted by admin in Copywriting on Nov 24th, 2010 | No Comments

Five Fundamentals for Briefing a Freelance Copywriter

Five Fundamentals for Briefing a Freelance Copywriter

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Home Page > Business > Business Ideas > Five Fundamentals for Briefing a Freelance Copywriter

Five Fundamentals for Briefing a Freelance Copywriter

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Posted: Oct 23, 2010 |Comments: 0

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Five Fundamentals for Briefing a Freelance Copywriter

By: Allan Spencer-Stewart

About the Author

Allan Spencer-Stewart is a sought after freelance copywriter and Founder and Director of international copywriting and marketing communications agency, Marcom Write. Online, on paper and on message, Marcom Write copywriters and marketing consultants produce copywriting that sells.

(ArticlesBase SC #3533561)

Article Source: http://www.articlesbase.com/ – Five Fundamentals for Briefing a Freelance Copywriter

If you have found a good freelance copywriter, then half the job is done. That is not enough though, to guarantee great results. You need to collaborate effectively with your copywriter to get the best results. Briefing your freelance copywriter effectively is much more likely to enable your copywriter to deliver precise, persuasive and powerful communication.

1. Define the person you are talking to

Think of your audience as one person and try to describe them in as much detail as possible: demographically and psychographically. Who are they? What makes them tick? Your freelance copywriter needs to know this to be able to craft communication that will touch your audience directly to create the desired impact.

2. State the purpose of communication

Spell out in clear terms what you need to convey to the audience and what you want them to do next after they read it. Is it a product launch, or an effort to change an incorrect consumer perception, or a promotion? What do you want the reader to remember? What do you want them to do? Be specific when you brief your freelance copywriter so that they can focus on the best way to achieve your objective.

3. Provide relevant facts and pointers

Help your copywriter get off to a running start. Facts are the real ammunition in developing effective communication. Provide relevant facts about your company, history, products and customers and include pointers or insights about key messages. A conscientious, committed freelance copywriter is never shy of assimilating information because they know that buried in the hard data will be little gems that inspire big ideas. Your copywriter will take your brief and deliver a creative translation of the key message.

4. Spell out the tone you need

Using the wrong tone dilutes your message or creates a discord in the minds of your audience. Don’t make your copywriter work in the dark. You know your company and your customers, so when you brief your freelance copywriter make sure to suggest the tone you need. For example do you need friendly, formal, technical, chatty or matter-of-fact? Help your copywriter to ensure that the communication is couched in the right language. A good freelance copywriter will provide feedback and recommendations but it all starts with your brief.

5. Be specific about boundaries

Work with your copywriter to demarcate the essentials: What size is the brochure? Will it be a simple 4-page brochure or an elaborate 16-page corporate booklet? Will it be mostly text or do you need to allow space for lots of large feature images? If it is a video script, how many seconds of voiceover are needed? The best copywriting in the world is ultimately useless if it is too long. A freelance copywriter with skill and imagination can create maximum impact with minimal words. To avoid ending up with a round peg for a square hole you need to set the boundaries when you brief your copywriter.

Arm your freelance copywriter with a good brief, collaborate with them and provide helpful feedback. Do this and your chances of achieving an effective communication piece skyrocket.

Retrieved from “http://www.articlesbase.com/business-ideas-articles/five-fundamentals-for-briefing-a-freelance-copywriter-3533561.html”

(ArticlesBase SC #3533561)

Allan Spencer-Stewart -
About the Author:

Allan Spencer-Stewart is a sought after freelance copywriter and Founder and Director of international copywriting and marketing communications agency, Marcom Write. Online, on paper and on message, Marcom Write copywriters and marketing consultants produce copywriting that sells.

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Law of Attraction, The Secret, Esther Hicks, Harlan Kilstein

Posted by admin in Copywriting on Nov 22nd, 2010 | 3 Comments

thehypnoticsecret.com If you believe in the Law of Attraction but didn’t get it to work, this video reveals why. Watch this video and take action.
Video Rating: 0 / 5

www.bizsupport.com.au There are many skills an entrepreneur needs to develop to succeed, one such skill is copywriting. Don’t miss another sale improve your copywriting skills today.
Video Rating: 0 / 5

Real Estate Investor Justin Lee Gives A Testimonial For Ray Edwards & His Copywriting Boot Camp

Posted by admin in Copywriting on Nov 21st, 2010 | 2 Comments

www.BestForeclosureSystem.com owner and preforeclosure real estate investor Justin Lee gives a testimonial for copywriting legend Ray Edwards. Last year I attended Ray Edwards Copy Camp in Las Vegas, and what I learned about writing persuasive sales copy in that boot camp has proved to be invaluable for my business. If you need to learn how to write sales copy, learn from Ray Edwards. And if you want to attend an even that gets you to write a persuasive sales letter ON THE SPOT, then look no further than Ray Edwards Copy Camp. I have written winning sales winning in the preforeclosure niche ever since I was personally mentored by Ray, and studied under him at his copy camp.
Video Rating: 5 / 5

David Schwind: #1 Skill For Internet Marketing

Posted by admin in Copywriting on Nov 20th, 2010 | 1 Comment

www.GrowSuccessToday.com David Schwind and Skye in Vegas at the Masters Marketing Event for Carbon Copy Pro. To get your ‘Scientific Advertising’ http log in and grab your copy, every top Copywriter has read this manual! -Proven scientific copy techniques are hypnotizing and captivate the reader, you.
Video Rating: 5 / 5

tactic7.com Joe Sugarman the great direct response copywriter spoke once upon a time on how to market during a recession. We bring Sugarman’s words back to life and share them with you on the www.tactic7.com blog. In this video, we examine one of Sugarman’s great ads and look at why it was effective.
Video Rating: 3 / 5

How Great Web Copywriting Can Make Or Break Your Website

Gwizzy

Ad Copywriting Secrets: How to Write Profit Pulling Ads in Seven Quick Steps

Zadro Communications full service marketing, PR and copywriting agency

Copywriting: Pyramid Principle

“How you can write better copy and stand out from the crowd using your business flyer or brochure!”

Five Fundamentals for Briefing a Freelance Copywriter

Law of Attraction, The Secret, Esther Hicks, Harlan Kilstein

Real Estate Investor Justin Lee Gives A Testimonial For Ray Edwards & His Copywriting Boot Camp

David Schwind: #1 Skill For Internet Marketing

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