Advanced Copywriting Lab Network Marketing 1 of 11

www.GlobalCashflowSystems.com This is the FIRST of a series of ELEVEN ( 11 ) Advanced Network Marketing Copywriting Training Videos we’re rolling out. This whole series of 11 training videos is the breakdown of just ONE email marketing piece. We’re serious about breaking down and teaching how the PSYCHOLOGY of MARKETING happens in this niche. Enjoy and apply in your own network marketing, direct sales, affiliate sales business or any other business where you would like to achieve more INFLUENCE and be more PERSUASIVE and build better relationships with your clients and prospects. And for more training and information on how to market better, visit our Marketing Mastermind Community at www.QuickLeverage.com Free Marketing Training Webinars Here www.GlobalCashflowSystems.com It takes PSYCHOTIC FOCUS to succeed in life. It takes a strong Mastermind and Community that will help you grow. Meet mine here after listening to a sample training on the power of PSYCHOTIC FOCUS 24 Hour Recorded PSYCHOTIC FOCUS Training Call: 1-800-772-9781 Ext. 6 Grab a BOATLOAD of Copywriting + Content + BOOK + Audio CDs + MP3s + Training Feed and Test Drive Our Mastermind Group Here: 24/7 Recorded Wake Up Call: 1-800-772-9781 Ext. 10 Call me with questions. Franco Gonzalez
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Kick Start Your Copywriting Career With a Partnership

Dont Want to Go It Alone? Listen as AWAI Copywriters Monica Day and Krista Jones Explain How Partnering Can Actually Help Explode Your Copywriting Career! Learn from copywriting experts like John Forde, Jen Stevens, and Bob Bly at the AWAI FastTrack to Copywriting Success Bootcamp. Register online at www.awaionline.com
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Excellent Material for Copy Writing and Marketing

Info: www.TimBerger.net Photos www.residualx.com One of the best info products on Copy Wrting and Marketing out there. Fast paced and entertaining, Copy Writing Grab Bag discusses topics that will be relevant for many years to come.
Video Rating: 4 / 5

SEO Copywriting 10 Mind Altering Words

10 Mind Altering Words That Make People Buy, More tips can be found at www.copywritingtip.com, find out more about Bob Serlings Power Copywriting for the Internet the best copywriting course for the web.

Unique Selling Proposition – Copywriting

drivingtraffic.com … How to create a unique selling proposition that drive traffic to sales.

Ted Nicholas, the multi-millionaire copywriter explaining to a class of 50 students why he likes giving away all the secrets to his success. The video is an exert from the Million Pound Copywriting Bootcamp shot at Pinewood Studio’s in September 2007. This is only being released now in the form of a home study course and is selling like mad to entrepreneurs who want to copy Ted’s success. Thanks to www.totalpublishers.co.uk for the video. If you use the video please include a link to original website and don’t change anything, Thank you.
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Little Known Ways To Successful Copywriting

Little Known Ways To Successful Copywriting

Copywriting is one of the most essential elements of effective online marketing. It involves the promotion of various persons, products, services, ideas or opinions, by the use of strategically written words. The ultimate intention of copywriting is to ultimately persuade the reader to take some form of action. In order to make readers act the way you want the copywriting should be such that it immediately grabs the attention of the reader. The articles should be compelling enough to connect with the people. Whether one wants to sell some products or wants to create traffic on his website by placing other links, he/she has to know the tricks to successful copywriting.

Copywriting tutorials are available online as a guide to upcoming copywriters. These copywriting tutorials are designed to give basic knowledge on the art of copywriting in easy to learn lessons. Moreover, they provide references to copywriting books and other links to tutorials on SEO (search engine optimization) copywriting. They also provide links to learning how to write “killer” headlines.

Hot copywriters of today have evolved various courses on copywriting to help budding copywriters track their way towards a successful career. Today, copywriters are very highly paid. But in order to be effective and proficient in copywriting one must work diligently and with utmost dedication.

Copywriting for search engines or SEO copywriting as it is commonly referred to, is the art of writing web page copy in a way that is appealing to the readers. The copywriting should be such that it not only draws the attention of the readers but also ranks high in the use of certain key phrases that readers are looking for in the search engines.

The most important skill to be mastered in copywriting is the art of writing attractive headlines. Most readers just make decisions on the efficiency of a web page merely by a quick scan through the page. If the headline is good enough the reader might read further, otherwise he might just move on to another web page. Thus the copywriter must use his copywriting skills and craft an excellent headline. On an average, 80% of the people read only the headlines, and only around 20% read the remaining page. This is why the headline highly determines the effectiveness of the entire page.

Copywriters should make their work interesting. The readers will not stick around unless they find the work interesting. Surprise the readers and make them laugh. Humour is the best way to wake up people while reading a dull boring piece of work.

Copywriting keeping the above in mind can pave your way to successful careers in the same. Being creative and interesting is the key and the six figure salary won’t be far.

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Eugene Schwartz Copywriting Seminar – Exclusive!

From www.hardtofindseminars.com Eugene M. Schwartz started in mail order as a delivery boy in 1949, became a junior copywriter before the end of that year, a copy chief in 1951, and president of his own million-dollar mail order firm in 1954. He has since sold tens of millions of dollars worth of almost every conceivable product in mail order, both in his own firms and as one of the world’s highest-paid consultants. His book, Breakthrough Advertising, is considered a classic.

How To Find The Ideal Freelance Business-to-Business Copywriter

How To Find The Ideal Freelance Business-to-Business Copywriter

If you do a web search on how to find a good freelance b-to-b copywriter, you will get dozens of results purporting to give you good advice. Many of them, however, seem to just list some boilerplate answers without really going deeper into the issue. This story may give you a slightly different angle.

Do your homework

First, determine what you want. Make sure you have enough background and clear objectives set before contacting potential copywriter candidates. Remember, you’re looking for professionals, and professionals hate a waste of their time just as much as you do.

Also, if you have a well-prepared backgrounder and a fixed target, it will position you as a client higher on the copywriter’s “most wanted clients” list than someone who makes the first contact empty-handed. Professionals like to work with professionals.

Forget your prejudices

With the World Wide Web, you are really operating worldwide. If your opinion is that you absolutely have to have a fellow New Yorker to do your job or “I can’t imagine working with a foreigner” or you couldn’t possibly consider anyone who hasn’t written anything for X Corporation, you might want to think again. Widening your perspectives may give you higher commitment, lower cost and better results you ever imagined.

Search, query, find out

Unfortunately, this is the most tedious part of your quest. Depending on how you formulate your search term — “b2b copywriter”, “b-to-b copywriter”, “business-to-business copywriter”, “freelance copywriter” etc — you will, in any case, get hundreds of thousands of results on Google, so some sifting, and thus putting in hours of work, is unavoidable.

Having accepted the workload, look at the copywriters’ websites. Are they structured logically? Do they give you enough information on their expertise, specialities, work process? Is their self-promotion text free from grammatical errors? Does it flow naturally? If there are testimonials on their websites, are they plausible? Call some of the people who signed the testimonials and check if they remember giving such a testimonial.

Do the people portray an easy-going, client-oriented image of themselves or do you get a feeling they are stuffy and conceited? Trust your instinct, your first impression is probably right.

Questions tell more than answers

No matter how well you have prepared your backgrounder, it will not answer all of a good copywriter’s questions. Don’t worry, that’s the way it should be. The important thing is to analyse how they get back to you. Are they asking relevant, specifying questions or boldly announcing that they can do the job? Be more interested in the people who ask questions than in those who provide answers off the cuff.

What, no samples or portfolio?

Many of the boilerplate answers to finding a b2b copywriter tell you to look for online writing samples. Smart copywriters who know their job, however, seldom put up writing samples on their sites. There are a number of reasons for that.

First and foremost, every client’s needs are specific. Even though the copywriter may have written copy for your industry, it is impossible to give all the background and the targets set for the piece accurately enough to give you a full picture of why the copy is like it is. The smart copywriter does not want to be judged on false premises.

There are also jobs that, while not being exactly secret, are not meant to be publicised outside the target audience, and the copywriter may have chosen not to place them on his or her site for the whole world to see.

You will do better if you contact your shortlist of copywriters and ask them to prove themselves. Give them your well-prepared backgrounder and then watch how quickly they respond to your query and whether they seem to understand what types of challenges your business faces. This is a better indication of their skills and commitment than an online sample which may or may not come close to what you’re looking for.

There are even copywriters who are willing to provide a free copy sample based on your brief if getting you as a client is important for them. Go ahead and ask boldly. This will give you a much better view of their capabilities of identifying your problem and their style of writing.

No need to jump in at the deep end

Many good copywriters offer a copy review service. Whether they call it copy review, copy critique, copy analysis or whatever, the point is: this service is a low-cost, risk-free way of finding out a lot more of the copywriter you’re interested in.

Give the shortlisted copywriters an existing marketing copy (of course not forgetting to state what it was supposed to achieve) and ask for a review. If you inform them that this is a competition that will result in choosing a long-term partner, you will probably get a very good price on the job, if not a free analysis.

Most good things in life are not free

Even if you don’t need to invest a lot of money in the project, finding your ideal b2b copywriter will take time, as pointed out above.

Being prepared to spend some money will help. If you’re really after a good, committed copywriter and building a long-term relationship, consider either the copy review route suggested above or offering every person on the list a small sum of money for a sample text. Within reason, of course. What you should aim at is a short landing page or a magazine ad, not expect them to provide a whole website for 100 dollars.

The benefit of investing a small sum of money will help both you and your copywriter candidates. You, because the sum is small. The potential copywriters, because you’re establishing a lot of credibility by being willing to pay for their effort.

To summarise: if you’re willing to put in a little time and perhaps even some money, your research will produce results. Honest, open-minded professionals feel comfortable with honest, open-minded clients. For a long-term partnership, a real win-win situation.

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Copywriting Secrets That Will Triple Your Direct Mail Profit

From www.hardtofindseminars.com Over the last few years, Mike Pavlish has made millions of dollars as an A list copywriter. Established in 1988 and with over 1000 projects, Mike Pavlish has become one of the world’s leading copywriters for direct marketing pros and entrepreneurs in the fields of Health, Investment and Information Products and Services sold online and offline. He has written winning copy for clients like, Jay Abraham, Gary Halbert, Howard Ruff, Prentice-Hall, Campbell’s Soup, Rio Las Vegas Hotel and Casino, Phillips Publishing, and many more. Mike knows the ins and outs of the trade and the little known angles that bring in big winners. And he’s found that today’s market is significantly different than it was even just a few years ago. In fact, he says much of the advice given nowadays is not only outdated and wrong – but its costing entrepreneurs serious money. So in this interview, you’ll hear how to make sure your copywriting is current for the consumers of today. These consumers have grown skeptical about overly hyped products and outrageous claims. They also don’t have time to read through mountains of copy, especially if it sounds like something they’ve already heard before. Fortunately, though, there are specific techniques that appeal to this new generation of consumers, and in this interview, Mike’s going to reveal what he’s learned over the years. Hear his Copywriting secrets that can triple your direct mail profit!
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Part 1 – Master Copywriter And Marketer, Bob Bly, Reveals His Copywriting Secrets & Why He Is Focusing So Much On Marketing These Days, But Why He Still Finds Time for His Copywriting Clients Too. Visit www.AWAIOnline.com to learn more! Learn from copywriting experts like Bob Bly at the AWAI FastTrack to Copywriting Success Bootcamp!
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So Many Cell Phone Providers!

So Many Cell Phone Providers!

Wherever you’re located, the likelihood of having a choice among
several cellular service providers for your wireless needs is
high. Major cities usually have a choice between 3-5 major
service providers and another 2-4 mini cellular players. The
seemingly endless combinations of service providers makes way
for some confusing yet interesting options for consumers. This
brief article will help new cell phone consumers, and some old,
learn the basic ins and outs of cell phone service providers.

First a clarifications on network terms you’ll encounter.

CDMA: Short for Code-Division Multiple Access, this is a digital
cellular technology that uses spread-spectrum techniques. Unlike
competing systems that use TDMA, such as GSM, CDMA does not
assign a specific frequency to each user. Instead, every channel
uses the full available spectrum. The frequency of the
transmitted signal is then made to vary according to a defined
pattern, so it can be intercepted only by a receiver whose
frequency response is programmed with the same code, so it
follows exactly along with the transmitter frequency. Major CDMA
players are in North America are Telus Mobility, Verizon
Wireless, Sprint Nextel, and Bell Mobility.

GSM: GSM is currently the world’s largest cellular network. GSM
stand for Global System for Mobile Communications. GSM uses
narrowband TDMA, which allows eight simultaneous calls on the
same radio frequency. Considered the most advanced digital
cellular technology, GSM networks are leaders in many typically
“digital” services including Short Message Service (SMS), over
the air (OTA) configuration and GSM positioning. Many new GSM
phones are called “global phones” because they can be used in
virtually any country. They also have SIM cards (“Subscriber
Identification Module”) that enable unique identification of
each user and easy transportation of your data between phones.
GSM 900 (transmitting on the 900 MHz frequency band) is Europe’s
main digital network. It’s also used in the Asia-Pacific region.
GSM 1800 is also used in Europe and Asia, but has not been as
widely adopted as GSM 900. GSM 1900 is the system used mainly in
the Americas and Canada. Top North American providers are
Cingular Wireless, T-Mobile, Rogers Wireless and Fido.

So the question is now which network do I choose? GSM appears to
provide a greater range for those who travel, yet CDMA
supposedly has clearer reception. Theoretically having the
entire spectrum available for your use should mean greater call
clarity, however, this is not always the case. Many CDMA
subscribers will attest that their GSM counterparts have better
reception in some hard to reach areas.

Consumers should also be mindful of the types of phones
available on each network. Manufacturers try to produce phones
for each, nonetheless, LG typically produces cell phones for the
CDMA network, and Nokia on the GSM, (although Nokia has a huge
CDMA portfolio as well.) Take some time and browse the phones
and their options — you have a huge selection so start now.
Wireless functions such as SMS, or roaming may dictate which
carrier you choose. But again, you have plenty of options to
choose from, and if you’ve never had a cell phone before, take
some time to learn about the hundreds of options you have, both
in a phone and with particular plans/carriers. Don’t just
compare phones either. Providers nowadays have comparable
phones, therefore, the selling feature may be plans and attached
options. Price, when evenings begin, add-on costs such as txt
messaging, data-transfer, should all be compared and analyzed
before purchase. Be sure to take advantage of monthly deals from
providers, usually you can get a solid cell phone for FREE!
Generally you need to sign up for a contract that lasts 2-3
years, however, if you’re planning on staying with the firm and
are confident with your choice, the contract isn’t such a bad
idea. Switching providers is also an option with existing
customers. Let me explain. Switching carriers is no longer a
tedious event. Already present in the US and soon to be
implemented in Canada, cell phone number portability will enable
customers to switch service providers to take advantage of ‘new
activation’ discounts with the new carrier all while keeping
your old phone number. This feature can only benefit the
consumer. Service providers will likely lower their fees and
increase their perks in attempt to prevent a mass exodus from
their customer base.

Some other phone options include prepaid options, where you can
prepay for a pre-determined amount of minutes, no contract. You
can also invest in unlocked cell phones, where you do not have
the contract obligations and you own the phone. It works like
this: you purchase the phone, usually from an independent
dealer, then you activate the phone with a compatible service
provider on a monthly plan. This is a pricey option, typically
high end phones fall under this category, those that aren’t
offered by the carrier but will operate on their network.

So as you can tell there are plenty of phone and carrier options
for customers vying to get the best deal. The biggest thing is
likely patience. Be patient when it comes to purchasing, better
deals likely lie somewhere else. Also, figure out what your
needs are. Do you travel? Want to be tied into a contract? Once
you know what you want, compare between providers. Do the same
type of comparison with phone featuress as well. You’ll be
surprised how a little research on phone and service provider
quality can save you a load of headaches in the future

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