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What Is A Copywriter – Your Step By Step Guide!

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What Is A Copywriter – Your Step By Step Guide!


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Home Page > Writing > Copywriting > What Is A Copywriter – Your Step By Step Guide!

What Is A Copywriter – Your Step By Step Guide!

Posted: Oct 08, 2010 |Comments: 0
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Although most people don’t even know that it exists, the role of a copywriter is very important in the world of business because without their skills people would find it very hard to ever sell anything.

What Is A Copywriter?

A copywriter is the person who writes all content for websites, magazine and almost every piece of text you see on a daily basis.

Key aspects of being a copywriter…

The main goal of a copywriter is to make the client happy and increase sales with what they have written.

This will come in the form of regular meetings to discuss the product, and lots of research to dial into the pulse of a market making the words more effective.

Top five duties that a copywriter will perform…

1. Meeting with the client to determine what the company needs and what angle will be taken in promoting a product.

2. Market research to find out who the target market is and how best to make them respond. This is often done using Internet forums because this is where the market can meet without thinking they are being watched.

3. To bring the drafts and final copy in on time.

4. If the web copy is online the copywriter will split test the pages to see what gets the most response.

5. Often the copywriter will also come up with slogans for the products and even brand names.

Final thoughts.

If you’re thinking of taking up copywriting as a career then you have made a good choice, because it’s not only an extremely fun job but also very import and full of responsibility.

You will be able to use your creativity and if your ideas work out and the product is a success you can command a greater and greater fee and give yourself a pay rise every month!

But this stuff is not black magic and there are some simple rules you can follow to make your copy attractive to the market and pull in more sales.

Make sure you work on your persuasion skills everyday.

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3 reasons why your UK copywriter has to know about social media

3 reasons why your UK copywriter has to know about social media

3 reasons why your UK copywriter has to know about social media


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Home Page > Internet > SEO > 3 reasons why your UK copywriter has to know about social media

3 reasons why your UK copywriter has to know about social media

Posted: Nov 08, 2010 |Comments: 0
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You’ve optimised your SEO to catch the attention of the search engines. You’ve created killer content that’s relevant, engaging and unique. But while your website may be top of the rankings and pulling in the customers like a virtual magnet, there’s still one area of your online marketing campaign that may need some attention. Social media. That minefield of blogs, Facebook, Twitter and countless other networking sites. Overlook them at your peril – ignore social media and you could be missing out on a huge opportunity to reach a whole new audience. So here are three good reasons why your UK copywriter has to know about social media, and be able to create content to fill this possible vacuum in your campaign.

 

#1 – English is the world’s language of choice online

Of the six billion people across the globe, four billion speak English. Online, English is the universal language of communication, but it is a complex and multi-faceted language. While you may have a good understanding of spoken and even written English, do you understand how that language is interpreted online? Are you up with ‘Leet’ speak? Do you know how to make subtle adjustments in your use of English to appeal to an American audience, for example? Do you know how social media has changed the way we communicate with each other?

That’s where a UK copywriter can help. Copywriters are experienced at using the English language in all its myriad of forms. It’s not just about where the apostrophe goes or whether to use ‘there’ or ‘their’. A good copywriter knows how to use language to put across the right message and bring both unique and return visitors back to your site from all over the world. If you’re struggling to find ‘the right words’ to portray your company in the best light, a UK copywriter has the experience, the skills and the knowledge to find them for you.

 

#2 – WWW is dead, long live the Internet!

Wired Magazine recently announced the death of the World Wide Web. No, it doesn’t mean that websites are suddenly going to disappear from our screens, but the way we use the Internet has changed. People communicate through social media far more readily than they do through websites’ ‘contact us’ pages. People Twitter instead of emailing their friends. They leave messages on Facebook profiles or link through these platforms to the ‘full’ version of an article. UK copywriters who understand social media know that the 140 characters on Twitter can be just as effective as a 500 word article when it comes to raising your company’s profile online.

Your copywriter has to understand how your target audience uses social media sites to access the content you’ve created. They also need to know the respective rules of conduct and what choice of platform can best raise your profile and create the right online image for you. They have to understand from first hand experience the audience they’re writing for and which platforms the audience uses the most.

 

#3 – The relentless rise of social media

Nobody could have predicted that sites like Twitter and Facebook would spawn such an explosion of activity on the ‘net. But these shorthand versions of the web suit our busy lifestyles. We don’t have time to read pages and pages of text, but we do have time to read 140 characters or a quick status update on Facebook. Social media is a product of the 21st Century, and its exponential growth pattern points the way forward for everyone who wants to communicate online.

UK copywriters that have a good knowledge of social media understand this. They can see the way ahead for the Internet, and their skills allow them to respond to it in such a way as to enhance their client’s online profile to new heights. A combination of killer web content and the effective use of social media platforms will give you a far better ROI and a greater click to cash conversion rate. Does your UK copywriter have the right skills to take full advantage of this new online revolution?

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Home Page > Writing > Copywriting > 5 Things You Need to Know About Online Copywriting

5 Things You Need to Know About Online Copywriting

Posted: Dec 09, 2010 |Comments: 0
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One thing that Internet marketers bang into their clients’ heads is that according to Google and other search engines, “content is King.” If a Website has great content, the search engines will consider it a credible Website and reward it with higher search engine rankings. Good content also helps attract new visitors, i.e., customers to your Website and entices them to return often. All in all, the content on your Website could dictate whether the site is successful or not.

Although many people know content is very important for the success of a Website, they still don’t know how to make their content stand out enough to grab and keep the attention of the search engines as well as visitors to the site. Here are 6 things you need to keep in mind about online copywriting when it comes to creating a Website that not only appeals to visitors, but also to the search engines.

1. Good content is critical for visitors. If you content is boring, your visitors will be bored and never come back. It’s important to make sure the content is clear and concise but also grabs the attention of the reader. Think of your copy as your salesperson. When customers enter a retail store, the salesperson will be there to tell them all about the day’s specials as well as help with customer service and answering their questions. This should be what you online copywriting does for the site visitor. However, since your online copywriting isn’t human, it’s even more difficult, which brings us to number two.

2. Write for your target customer. Your online copywriting style should depend on who your target customers are. There are many techniques for Web writing, however you’ll be writing differently if you’re writing for young teenagers or corporate businessmen. Do not use too much corporate speak, no matter who you are trying to target, because you do not want your visitors getting confused or think your content is over their head. This will only frustrate them and make them leave. Instead, try to write casually while still keeping it professional. Remember who you are trying to reach, and write as you think they would.

3. Refresh your content often. Even if you build a new Website with excellent content, you still won’t reach the top of the search engine rankings unless you are constantly refreshing your copy. Search engines want to see updated content. The more you update your content, the more the search engine spiders will crawl your Website. This means more pages of your site will become indexed and it will be on its way up in the search engine rankings in no time. Higher search engine rankings mean more people will see your site, visit it, and purchase your products or services.

4. It’s important to get it right the first time. When it comes to online copywriting, there’s no such thing as “almost right.” You need to make sure your content mirrors the value of your product or service correctly the first time or you’ll leave a bad impression with the search engines as well as your visitors. If you use inexperienced online copywriters, you may risk having a nice looking site that no one ever sees. Visitors won’t check back to a site with confusing or irrelevant content, and search engines won’t return as often to index your pages. You wouldn’t want people to get the impression that your business is unprofessional and tell others about it, so make sure to get the content right the first time.

5. Direct marketing techniques are the key. Good online copywriters have knowledge of direct marketing techniques, which makes it much easier to create good content. Informational offers, “calls to action,” and playing on customers’ emotions by using words like “you” often are all examples of direct marketing techniques that work. Marketers that know direct marketing techniques have more knowledge about what works and what doesn’t, which allows them to produce content that generates leads and sales. If you aren’t familiar with these techniques, it would be best to hire an Internet marketing firm who does.

Remember that relevant, interesting and attention-grabbing online copywriting is imperative to the success of your site. Unless you’re an Internet marketing firm or have a full-time Web marketing staff, you probably won’t be able to sustain the time, interest and effort it takes to create a steady flow of good content. Remember that if you don’t put in the required effort, you can badly hurt your brand’s reputation and take steps backward on the way to your goal instead of forward. So keep these online copywriting tips in mind and remember to seek help from professionals if needed.

 

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Wendy Suto is president and CEO of Search Circus, Inc., an ethical SEO firm specializing in organic search engine optimization, blog marketing, Web site copywriting and article marketing solutions. As a certified search engine optimization consultant, she teaches SEO seminars in Cleveland, Ohio. wendy@searchcircus.com

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Wendy Suto is president and CEO of Search Circus, Inc., an ethical SEO firm specializing in organic search engine optimization, blog marketing, Web site copywriting and article marketing solutions. As a certified search engine optimization consultant, she teaches SEO seminars in Cleveland, Ohio. wendy@searchcircus.com


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